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The Surabaya Urban Transformation Programme
Surabaya, Indonesia

The Putat Jaya area of the Indonesian city of Surabaya was once the home of South East Asia’s largest red-light districts.

Known as Dolly, the area was once a thriving and self-sufficient economic eco-system until 2014 when the city government closed down the district amid concerns of increasing HIV rates and the negative impact it was having on the reputation of Surabaya.

In 2019 Broadway Malyan was appointed to a team led by Mott MacDonald as a key delivery partner for the Global Future Cities Programme to support inclusive and sustainable urban growth across some of South East Asia’s fastest growing cities, which included the Surabaya Urban Transformation project.

The three key aims:

  • Develop guidelines as part of an urban planning/urban design strategy.
  • Promote key industries and explore opportunities to upskill urban economy through and entrepreneurship strategy.
  • Change perception of Dolly and create a sense of belonging and inclusion through a place and branding strategy.

The three key aims:

  • Develop guidelines as part of an urban planning/urban design strategy.
  • Promote key industries and explore opportunities to upskill urban economy through and entrepreneurship strategy.
  • Change perception of Dolly and create a sense of belonging and inclusion through a place and branding strategy.

Led by Monique Suksmaningsih, the commission has included developing a set of replicable design standards and urban design guidelines to regenerate Dolly and help support the local community through skills and entrepreneurship training with a specific focus on gender inclusiveness and supporting the most vulnerable in the community.

Through a series of interventions, the project aims to mend the dislocation of Dolly from the rest of Surabaya and create reasons for people to go to Dolly and the infrastructure to support new visitors to the district.

This includes supporting the micro businesses that already flourish within Dolly, harnessing generations of expertise in industries such as Batique and the manufacture of shoes and slippers and creating a social and physical infrastructure that promotes a more sustainable future for everybody.

The physical interventions will include a new pilot street creating safe and people focused spaces, supported by a new place brand strategy to evolve the identity of the neighbourhood as well as support the overall output of the project.

The brand project is one that continues to evolve and the project team are working with a batik producer to further develop the design language and look at different stories and more motifs that will make the brand more dynamic and even more of the community, playing an important part of telling the future story of Dolly becoming part of its long-term identity.

“The sense of positivity about the future is widespread and infectious. This is a project and a process that is underpinned by a belief in human dignity, where previously unheard voices are elevated, and the actors are empowered to create a new future for Dolly.”

Monique Suksmaningsih, Practice Principal and Project Leader

“The sense of positivity about the future is widespread and infectious. This is a project and a process that is underpinned by a belief in human dignity, where previously unheard voices are elevated, and the actors are empowered to create a new future for Dolly.”

Monique Suksmaningsih, Practice Principal and Project Leader

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