Click to enter complete search
Odense, Denmark

Creating a storytelling narrative to guide shoppers

Located in the Danish city of Odense, Rosengårdecentret is Denmark’s second largest shopping centre and one of the largest in Scandinavia.

Broadway Malyan’s brief was to develop an overall concept for its interiors and façade design as well as a branding concept to include signage and wayfinding.

The core concept was an evolution of the centre’s existing and familiar colour code to encompass a theme based around Hans Christian Anderson’s Fairy Tales. This included the introduction of large eye-catching graphics above shop fronts that created a storytelling narrative to guide shoppers through the centre and enhance the retail experience.

Get in touch

With studios around the world and a broad range of expertise across multiple sectors, we are well placed to help our clients to bring their visions to life. Click below for more information and contact details for our studios in the Americas, APAC, EMEA and the UK.

Contact us