Broadway Malyan was commissioned by Eurofund and patron Capital after they acquired the Odeón shopping centre in Narón in 2015 to transform the internal areas as well as the external facades.
“Our starting point was not only to renovate the interior space to attract younger customers but also to develop a new external identity that brought the centre closer to the city,” said director Jorge Ponce, who is head of Broadway Malyan’s Madrid studio.
“To create this dialogue between the building, originally conceived as an industrial unit, and the local neighbourhood was the biggest challenge of this project,” he added.
To achieve this, a logo with circles evoking the name of Odeón was created, which plays joyfully throughout the shopping centre façades. This architectural element, along with a lighting strategy that changes at different moments of the day, and wider entrances to the building, help to shorten the distance between the shopping centre and its surroundings.
New landscaping, reorganization of the car park and the installation of a pivoting café complete the refurbishment works in the external areas.
The interior works included a range of initiatives to create larger units for bigger brands as well as a total re-imagination of the public areas in the two main hubs of the mall. In Plaza de Eventos a bamboo forest has been installed, as well as a neutral colour palette to enhance the shop fronts while in the Plaza or Rotonda Central, numerous visual obstacles were eliminated to make the cinema and food court more accessible.