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Odeon project creates a new personality for Spanish shopping centre
13th November 2018

A two year project to create a new identity for a Spanish shopping centre has been completed.

Broadway Malyan was commissioned by Eurofund and patron Capital after they acquired the Odeón shopping centre in Narón in 2015 to transform the internal areas as well as the external facades.

“Our starting point was not only to renovate the interior space to attract younger customers but also to develop a new external identity that brought the centre closer to the city,” said director Jorge Ponce, who is head of Broadway Malyan’s Madrid studio.

“To create this dialogue between the building, originally conceived as an industrial unit, and the local neighbourhood was the biggest challenge of this project,” he added.

To achieve this, a logo with circles evoking the name of Odeón was created, which plays joyfully throughout the shopping centre façades. This architectural element, along with a lighting strategy that changes at different moments of the day, and wider entrances to the building, help to shorten the distance between the shopping centre and its surroundings.

New landscaping, reorganization of the car park and the installation of a pivoting café complete the refurbishment works in the external areas.

The interior works included a range of initiatives to create larger units for bigger brands as well as a total re-imagination of the public areas in the two main hubs of the mall. In Plaza de Eventos a bamboo forest has been installed, as well as a neutral colour palette to enhance the shop fronts while in the Plaza or Rotonda Central, numerous visual obstacles were eliminated to make the cinema and food court more accessible.

Entrance of Odeon Shopping Centre in Narón, Spain designed by Broadway Malyan

Jorge added: “In times of increasing sales online, shopping centres are facing a dilemma: to renovate or to die. In Odéon, we have used architecture to create an experience that you cannot get on the internet.

“By merging architecture, interior design, lighting and branding, we have converted the “O” of Odeón into a powerful pattern to dress the building, and to generate a spectacular show of light and colour.

“I really believe that Odeón marks a “before and after” in terms of the repositioning of Spanish shopping centres, showcasing the key role of lighting as an emotional component in design and an increasingly critical element of Broadway Malyan’s approach to retail.”

“In times of increasing sales online, shopping centres are facing a dilemma: to renovate or to die.”
Jorge Ponce, Director, Broadway Malyan

I really believe that Odeón marks a “before and after” in terms of the repositioning of the Spanish shopping centres, showcasing the key role of lighting as an emotional component in design and an increasingly critical element of Broadway Malyan’s approach to retail.

Jorge Ponce, Director, Broadway Malyan

I really believe that Odeón marks a “before and after” in terms of the repositioning of the Spanish shopping centres, showcasing the key role of lighting as an emotional component in design and an increasingly critical element of Broadway Malyan’s approach to retail.

Jorge Ponce, Director, Broadway Malyan

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