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Bedok Mall Branding
Bedok, Singapore

The mall is the first major shopping centre in Bedok Town Centre with a catchment area of approximately 300,000 residents.

With its connection to the MRT and focus on lifestyle brands, the team devised a full brand identity focused on the ‘Be’ in Bedok – providing a flexible device for communication that can be bold and playful across all marketing and branding applications.

Bedok Mall and Residences has secured the BCA Construction Excellence Award for Signage 2017.

This project featured in: APAC Dispatches - Review of 2017

Bedok Mall is located near a key transport interchange
Bedok Mall and Residences secured the BCA Construction Excellence Award for Signage 2017
The final logo highlighted the ‘Be’ in Bedok
The Bedok brand translates across a range of collateral

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