Practice appoints new Director to spearhead expansion in SE Asia / by Chris White

Singapore-based Director of Masterplanning Ed Baker has been promoted to main board Director by global architecture, urbanism and design practice Broadway Malyan as part of its regional growth strategy.

Ed joined the practice in 2002, originally being based in London, UK, and worked on large-scale projects in Europe, the Middle East, North America, Africa and China. He joined the practice’s Singapore team in 2010 to develop its masterplanning and urbanism offering. His recent achievements include leading the team that won the Bandar Malaysia design competition, for a 200 hectare site in central Kuala Lumpur, which is set to create a blueprint for future development in SE Asia – promoting innovative transport solutions, economic incubators, affordable housing and SMART city principles.

He also led the vision for Health City Novena, the 17-hectare mega healthcare city recently launched in Singapore, and following a closed competition win he is currently leading the planning of a 700-hectare sustainable new town in Iskandar, South Malaysia.

Managing Director Gary Whittle said: “This strategic appointment is a sign of our intent to consolidate the growth of our practice in SE Asia on the back of recent project wins and reinforce our successful regional business strategy, which is seeing us firmly focus on growing our project portfolio in Malaysia, Indonesia and the Philippines.

“Ed has a wealth of international experience, he will add weight to our senior leadership team and management credentials in the SE Asia region and help our integrated team of expert architects, masterplanners and designers, unrivalled in diversity, partner with clients to deliver world-class places and sustainable communities with social and economic purpose.”

Ed’s philosophy is that all projects should be based on high-quality planning and design, that planners and designers should continually evolve their skill set to enable them to create unique proposals and solutions for clients, that integrated and multi-disciplinary team working is key to successful masterplanning and that design teams should better understand their audience – to guide proposals and also communicate with the multiple stakeholders on larger-scale projects.

The first masterplan that Ed delivered out of the practice’s Singapore studio, for the high-profile Cilandak Bisnis Square (CIBIS) project in Jakarta, Indonesia, is due to become a reality with ground breaking in early 2014. Meanwhile, several other projects with which Ed has been involved are due to complete onsite next year – including Trump Tower Manila, the National Heart Centre (Singapore) and a 300-key Amari resort in Bali.  

The Singapore studio is targeting growth across its core residential, retail, workplace and hospitality sectors, new opportunities to increase its portfolio of mixed-use projects on the back of its diverse skills, expertise and experience, while also capitalising on recent successes in healthcare and developing its services for education sector clients.

Distinguished by its global reach with 16 studios across world centres, unrivalled diversity with over 450 design experts and distinctive client focus with over 85 per cent income from repeat business, Broadway Malyan creates world-class and fully-integrated cities, places and buildings to unlock lasting value and deliver a ‘return on design’

 
Posted in