We believe places with a strong sense of identity stem from an underlying ‘Big Idea’ which provides a narrative strong enough to drive the whole design process. A framework is created for design decision making at every scale, providing a sense of consistency and completeness in the finished product.

The ‘Big Idea’ is just that; an all-encompassing generator from which the rest of the design stems. It should be a solution to the problems and opportunities identified through initial analysis of the brief, context and typology which will hold the design together throughout the process. Working together we create defendable design narratives, which streamline and expedite the planning process and produce finished places with a ‘must have’ quality which maximises their value for our clients and local communities.