By Matt Brook, Director at Broadway Malyan
We believe that a rigorous placemaking-led design process is the key to ensuring the success and maximising the economic and social value of projects at every scale - from a city district, building or park to an individual home or interior space.
The places we design are people focused and have a clear purpose, enhancing and adding meaning to the activities they contain, be that shopping, relaxing, learning, living or working. Places with a clear identity generate a strong sense of place, which stimulates our deep-rooted desire to feel a sense of belonging to and connection with our environment.
By adopting a repeatable, rigorous and robust design process we ensure that a clear vision is embedded in every project.
What makes great places?
We believe places with a strong sense of identity stem from an underlying ‘Big Idea’ which provides a narrative strong enough to drive the whole design process. A framework is created for design decision making at every scale, providing a sense of consistency and completeness in the finished product.
The ‘Big Idea’ is just that; an all-encompassing generator from which the rest of the design stems. It should be a solution to the problems and opportunities identified through initial analysis of the brief, context and typology which will hold the design together throughout the process. Working together we create defendable design narratives, which streamline and expedite the planning process and produce finished places with a ‘must have’ quality which maximises their value for our clients and local communities.