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Oaklands Meadows
South Woodham Ferrers, Essex, UK

Designing a new neighbourhood within a multitude of physical constraints

An urban extension to the town of South Woodham Ferrers. Our brief was to create a newcommunity to the north of the town that is well connected to the wider area and comprrises 1,200 homes,within a mixed suburban/rural landscape.

Design process and narrative

Although the site is situated on the edge of South Woodham Ferrers and is in close proximity to the railway station, it suffered from severance created by an adjacent main road. The site is also constrained by a number of utility corridors, including overhead power lines and gas and water mains. A new supermarket is also located at the centre of the site. The site is largely characterised by flat land; however, it rises steeply towards the north and north east, which disconnects its eastern most extremities.

Whilst not unusual for an edge of town site to have such constraints, it is rare to have so many. The challenge was, therefore, to embrace and enhance the opportunities presented by these constraints. This was done by incorporating the utility corridors into a network of green routes and connections across the sites, within which a number of activities could be accommodated including allotments, pedestrian and cycle links. The green corridors were complemented by further spaces for SuDs, playing pitches and a green connection along an existing brook.To address the physical and visual severance across the Burnham Road, we introduced new crossing points, the central one of which effectively helped extend the town’s main north-south axis from the railway station towards a new mixed-use centre at the heart of the site. This ensured that facilities here could be accessed by new and existing residents in the town. Visual connectivity was also achieved along this route, which helped to create a vista from the town through the site and up to a hillock and landmark tree in the distance.


The hillock and adjacent areas of higher ground also played an important role in “giving back” to the town as from here wider, expansive views across South Woodham Ferrers and the River Crouch estuary beyond can be enjoyed. The site’s open spaces not only create a high quality multi-functional

landscape framework within the site, but also helped complete a green circle of publicly accessible open space that encircles the town.

In overcoming the constraints and challenges, our masterplan has greatly enhanced the wider town and will create a thriving new community.


Outcomes and deliverables

Following a masterplanning process that we ran in collaboration with Chelmsford City Council and the Town Council, we prepared a masterplan document that received the endorsement of officers and members. This, in turn, provided Countryside Properties with the confidence to proceed with an outline planning application for their element of the site that was submitted in 2021.

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