The masterplan acts as a catalyst for future development, ensuring the district to grow coherently while maximising its relationship with the Burj 2020 as a destination focus integrating with it as a seamless piece of best practice urban development.

The approach clearly established a long-term view of the client’s land bank, and their wishes to significantly improve the overall living and working environment across the JLT district.

Key components of the vision involved the regeneration of the current masterplan through strategic public realm and placemaking interventions, including partial lake reclamation, whilst also fundamentally improving the connectivity between the primary open space network and retail systems.

This was achieved through developing better transport connections and enhancing the relationship of retail to an enhanced open space offer.