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Deira City Centre

Redefining retail gastronomy with innovative new experiential concept

Food Central at City Centre Deira is the focal point of the mall’s AED 377 million redevelopment project to further enhance mall visitors’ shopping experiences by creating a memorable and convenient customer journey.

Designed in response to rising consumer expectations for fresh and authentic dining spaces, this innovative gastronomic destination serves up a variety of interactive dining experiences that immerse customers in the theatre of food from cuisines all around the world.

This brand new food hall concept is a one-of-a-kind gastronomic destination that redefines mall dining, providing a modern update on traditional offerings, and demonstrating Broadway Malyan’s expertise in refurbishing and repositioning retail destinations.

Offering a wholly unique take on mall dining, Food Central features a fresh design inspired by the local and expat communities, defining a fantastic gastronomic journey along multiple live cooking stations at the lower level and a creative lounge space at the upper level.

The space not only offers shoppers and diners an imaginative and welcoming space to eat, but also to experience quality cuisine, meet, work and socialize.

Food Central boasts contemporary interior design bursting with a multitude of experiential moments, colour and greenery, creating a perfect backdrop to an authentic culinary experience, with cuisines from around the world, showcasing live cooking stations and fresh ingredients.

With a variety of environments and different seating options, visitors can dine indoors surrounded by cheeky neon signs or outdoor on one of the new terraces with stunning views overlooking the golf course, and uninterrupted views of the iconic Burj Khalifa and Dubai skyline.

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