Jorge is a dynamic and innovative retail design expert and leader who has helped deliver a wide range of landmark projects across Spain and Latin America.

In a career spanning more than three decades, Jorge has built relationships with some of the world’s foremost retail operators and played a major role in supporting their repositioning in a rapidly evolving sector.

Jorge is a significant influencer within the sector in both the Spanish and Latin American markets and is a prolific speaker and writer with a particular focus on the future of retail and its relationship with urban planning.

Key projects include Fan Mallorca for Carrefour, Parc Vallés for Frey, Hoteles Sol Don for Meliá and Mall of Sfax for Ulysse and Terrazas de Mayo for Carrefour Argentina.