When our Director of Digital Design , Andrew Victory, recently hosted a panel of industry leaders at New London Architecture (NLA) London Centre to explore the value, risk and reinvention that AI brings to the built environment, the themes he raised were ones we have been navigating in practice for some time. Not as theory. As live workflow.
The conversation around artificial intelligence in the built environment has never been louder. But at Broadway Malyan, the more important conversation has always been a quieter one, happening inside projects, across studios, and between the people doing the work.
From Insight to Action
The research Andrew referenced at the event made a striking point: architecture and engineering hold enormous AI potential yet remain among the sectors engaging with it least. At Broadway Malyan, we recognise that gap not as a cause for concern, but as a genuine opportunity, one that requires deliberate investment, cultural commitment, and the right infrastructure to realise.
That is precisely what our digital strategy is built around. Structured across four interconnected disciplines, Digital Design Experiences, Data Management, Computational Design, and AI-Enabled Design it is a framework designed not to replace the creative intelligence of our architects, but to extend it.
“Our digital strategy gives our teams more time to think, more freedom to iterate, and more confidence in the decisions they present to clients.”
- Andrew Victory
A Culture Built for Change
Across our global studios, from Lisbon and London to Dubai, Singapore, Mumbai and beyond, our teams are already embedding AI-enabled workflows into everyday practice. Concept sketches are developed into AI-rendered visuals within hours. Three-dimensional geometry forms the foundation for atmospheric, photorealistic imagery that once required days of manual post-production. Computational design tools are generating and testing multiple urban form options simultaneously, allowing clients to explore outcomes across cost, sustainability and programme in ways that were simply not possible before.
These are not isolated experiments. They reflect a coordinated approach, supported by a suite of practice-wide, secure AI models that gives every member of the Broadway Malyan team access to leading Large Language Models through a managed, privacy-preserving interface. The tools are genuinely accessible. The guardrails are genuinely in place.
Underpinning all of it is a dedicated Knowledge Sharing team whose work ensures that AI capability is not concentrated in pockets of specialism, but distributed across disciplines, studios and career stages. From structured prompt training and cross-team sharing sessions to individual mentoring and design-led applications, the goal is the same: to make every person in the practice more capable, more confident, and more creatively free.
The Human Thread
What emerged most clearly from our Thinktank discussion was something we have always held at the centre of its work, that the human dimension of design is irreplaceable. Professional judgment, spatial understanding, the ability to listen to a client and translate aspiration into built reality: these are skills that sharpen with experience and cannot be automated.
AI, at its best, creates the conditions for those skills to matter more. It removes the repetitive, the mechanical and the time-consuming, and returns that time to the work that only a talented, well-trained architect can do.
At Broadway Malyan, we are not waiting to see how this unfolds. We are shaping it, thoughtfully and ambitiously, one project at a time.