A new retail-led destination designed by Broadway Malyan has completed in Eastern China.
ID Mall is located in Hefei, the capital city of the Anhui Province, and includes a 70,000sqm shopping mall on five levels, 15,000sqm supermarket and 45,000sqm office tower incorporating cinema, food court and rooftop restaurant.
The office tower, which has achieved a “Green Star” rating, rises to 150 meters in height and has an impressive 70% area efficiency. The office space has been designed at Grade A standard to attract high-end occupiers.
Broadway Malyan was appointed by CITIC Capital to provide masterplanning and architectural design services for the scheme.
Sean Li, Director at Broadway Malyan, said: “It is a challenging market for retailers and mall operators so we wanted to design something that was vibrant, high quality, and would attract people to the site.
“It is positioned as a leisure and shopping destination for young families, and the mix of uses and design was carefully thought out to ensure that they all complemented each other.
“This is one of the first schemes to be delivered in the BinHu development zone and we hope that this will inspire more development in the future as this is a key location.”
The design concept utilises the form of waves to express movement and activity and reflect its lakeside location. The original layout was inspired by the historic textures of the site’s agricultural land.
This philosophy extends to the roof, where green spaces have been created on top of the building, with a series of leisure spaces including a gallery.
The site is connected to a Metro station and integrated through well-designed public realm and landscaping that highlights the contours of the site and carefully considers the relationships between the different buildings, creating exciting streets to draw people into the area.
A number of international brands have already been attracted to the mall including H&M, Adidas and Muji.