A major new retail destination where Broadway Malyan provided a complete design service from architectural concept through to branding has been opened to the public.
The MyTOWN shopping centre in the Jalan Cochrane district of Kuala Lumpur is anchored by the biggest Ikea in Malaysia with an overall NLA of 1.6m sq ft across five levels of retail, leisure and entertainment.
The shopping centre, which will be connected to the city centre via a new MRT station when completed in summer 2017, has been jointly developed by Boustead Holdings Berhad and Ikano Pte Ltd.
Broadway Malyan provided an integrated brand led design approach to the project that saw the practice’s Singapore studio create the initial branding for the scheme which informed the overall architecture and the interior design.
The shopping centre provides more than 400 retail units with F&B throughout including outdoor terraces on the upper levels as well as a dedicated event space in front of the building leading to an outdoor sunken garden with amphitheatre seating.
Ernesto Zabarte, who has led the project for Broadway Malyan, said the holistic approach to delivering the MyTOWN scheme had provided a unique continuity to the design process and was a positive reflection of the diversity of skills within the practice.
He said: “This has been an incredibly exciting project where we have literally been able to start with a completely blank canvas and create a narrative with the client that has evolved into a retail destination that sets a new benchmark for Kuala Lumpur.
“Being a family shopping centre, it was important that the design appealed to every visitor and was simple, contemporary and welcoming so we proposed a simple but elegant design in terms of the massing and façade which is made up of multi hues of metallic champagne-coloured metal.
“Internally we used a natural palette of materials and colours with an accent of bright colours and dynamic visuals of text which ties in with the MyTOWN brand and colours that are introduced in various places in the scheme such as in the way-finding.”