Global architecture, urbanism and design practice Broadway Malyan has broken into Vietnam with a brief to design and support the delivery of the World Trade Center Danang, on behalf of leading investment management and real estate developer VinaCapital Commercial Center Ltd. The practice has released the first images of part of the scheme, a 46,600 square metre (net lettable area) retail project which will be the first shopping centre in Vietnam to include a department store. Following an international design competition, the practice is providing a full range of architectural, landscape and graphic design services on the project.
The World Trade Center Danang occupies a high-profile site facing the Han River and running through the city. It is set to become a major mixed-use real estate scheme in Danang and a catalyst for driving new development on the west bank of the River.
The nine-hectare scheme broke ground in early 2008, with the luxury 32-storey and 225-apartment Azura tower having topped out in late 2011, making it the tallest condominium tower in central Danang. Work on the retail, commercial, residential and hotels is now continuing.
Jochum Ledgister, Associate Director at Broadway Malyan, said: “This high-profile retail project and our role on the wider scheme is drawing on the diverse skills, expertise and experience of our world-class design experts and through our distinctive approach to client partnering we will help deliver a fully integrated, sustainable and successful scheme.
By breaking into Vietnam the practice is seeking to capitalise on the long-term growth predicted in the country, as well as the wider region, which is expected to see increased investment through the growing economic integration between members of the Association of Southeast Asian Nations.
The practice is actively growing its Asia-based operations on the back of its distinguished global reach, unrivalled diversity and distinctive client focus, and as part of its international growth strategy. It pushed into Indonesia with its first project win in the country in January and has since announced a major global R&D headquarter project win in China.