To achieve this, a logo with circles evoking the name of Odeón was created, which plays joyfully throughout the shopping centre façades. This architectural element, along with a lighting strategy that changes at different moments of the day, and wider entrances to the building, help to shorten the distance between the shopping centre and its surroundings.
New landscaping, reorganization of the car park and the installation of a pivoting café complete the refurbishment works in the external areas.