The adopted design approach aimed at designing places around people, always with a consideration to providing more space and comfort for pedestrians and cyclists while moving away from a bias towards vehicle focused design that simply does not meet the complex needs of a modern city. A key element was human scale; proposals strive to maintain this scale at street level to deliver comfortable and enjoyable cityscapes.

A healthy streets approach aligned with community led placemaking will deliver the highest quality public realm adding value for tenants and attracting further inward investment. The framework includes the introduction of new public spaces and pedestrian first areas, green infrastructure, pocket parks and street furniture, encouraging businesses to occupy the street scene, and positioning the Snow Hill area in a global market.