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Phoenix Market City
Mumbai, India

A brand new identity for the Phoenix Group’s largest mall in Mumbai

Broadway Malyan created a new identity for the Phoenix Group’s largest shopping mall in Mumbai, upgrading the interior environment and enhancing the user experience.

The design concept was based on a Phoenix rising from the fire, adopting a metallic scheme of black, bronze, gold and silver. This theme has been expressed throughout, unifying the different areas of the mall and improving orientation. Large sculptural elements have been incorporated in the atrium spaces creating visual interest.

The intermediate spaces have been used as ‘pause’ spaces featuring sculptural seating areas. These enhanced and highlighted all nodal areas and transition spaces, adding a unique character to each space and generating opportunies for F&B. Column cladding, screens and balustrate covers inspired by local traditional patterns have been incorporated to further inject interest and to enhance the look and feel.

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