Located at the gateway of Singapore Science Park 1, Ascent is an iconic development that will redefine Singapore Science Park. Broadway Malyan was assigned to build a brand that not only expressed various uses of the development, but also to give it a language that tied back to our work with rebranding the Singapore Science Park itself.

The result was a simple yet strong identity that permeated through all communication and wayfinding for the park. A dynamic logo was designed comprising three ovals, derived from Singapore's own dot and an interpretation of the atom symbol, signalling people and their talents and ambitions, innovation and the place and its immense possibilities.

For the Ascent development, a simple logotype with a graphic language was created that reflected then façade of the building and expressed it across a comprehensive wayfinding system.

The Singapore Science Park is the definitive address for R&D and innovation is Asia. We were assigned to rebrand the park and create a simple yet strong identity that permeated through all communication and wayfinding for the park.

A dynamic identity made up of three ovals derived from Singapore’s own dot, the Singapore Science Park identity is an interpretation of the atom symbol, signalling people and their talents and ambitions, the place and its immense possibilities, and innovation as a driver for the park.