The development’s design and materiality subtly reference John Whitgift, a 16th century Archbishop of Canterbury who held a summer residence in the town.
Laura added: “Whitgift remains a prominent figure in Croydon - the main shopping centre is named after him and his family crest is prominent on Croydon’s coat of arms – and there is a strong historical record of his life in the town.
“The façade concept for this development is a charcoal tone with a golden perforated material at ground level and on the balconies. This references the black and gold ‘Whitgift Cross’ on Croydon’s coat of arms as well as the fact Croydon was main charcoal producer for London in the 18th century.
“The double height residential lobby off Dingwall Road offers a window on to the central garden beyond, again referencing the historic Whitgift Palace that was accessed from the High Street through a high vaulted space and the decorative patterns and textures of the palace’s Great Hall are celebrated in the golden balcony design.”