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Valecenter Branding
Marcon, Italy

Valecenter is an award winning refurbishment and repositioning of an outdated shopping centre in Venice, Italy. The vibrant scheme takes as its reference point the crafts of Venice, particularly the beautiful translucency of the world famous Murano glass. The new Valecenter brand was developed from the idea of coloured glass overlapping and interacting to create a long panel.

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