Client: The Cathedral Group
Location: Brighton
Skills: Graphic Design & Branding
Working in collaboration with John McAslan & Partners and Arups, our specialist interiors and branding team designed a new brand and marketing literature for a 50,000m² zero-carbon scheme, for the Cathedral Group Plc. The development comprises retail space, an open market, a dance centre, a library for the University of Brighton and an open air events space. Working as brand guardians we developed the spirit and philosophy of the scheme, translating this into the 'Grow Brighton' brand. We developed all of the branded material, including marketing literature, website and interiors.
The Grow Brighton brand sums up the continued development of the creative city itself and also of the personal growth and opportunities for the city's residents.