The new college was one of only thirteen colleges to be awarded LSC funding in 2009. The college required a building for the 21st Century, meaning flexible, adaptable teaching spaces with wireless networks throughout.
Broadway Malyan worked closely with the masterplanner, Bournville College and Birmingham City Council, to ensure the building maximised its potential as an architecturally prominent, landmark building, not only for the college but also for the city.
Vocational aspects such as the Hair Salons, Restaurant, Conference Centre and Motor Vehicle Workshops were opened up to connect the building with its context and to also act as a form of advertisement to entice potential users into the building.