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Valecenter, Venice
background and brief
Broadway Malyan was appointed by developer Sonae Sierra to refurbish and rebrand the 57,545 sq.m. Valecenter in Venice, Italy.
Valecenter, Venice
design response
The traditional crafts of Venice, such as Murano glass and Burino lace provide the inspiration for the design. The main brand was developed from the ideas of coloured glass overlapping and interacting to create a long panel. The use of stair towers, trolley shelters and entrance boxes clad with coloured polycarbonates and lit internally creates a scattering of coloured glass fragments across the site. Throughout the malls the themes of glass and wood have been joined with the flowing shapes of water.
Valecenter, Venice
| client: | Sonae Sierra |
| location: | Venice, Italy |
| size: | 55,000sq.m. GLA |
| skill: | architecture, interior design, branding, graphics |
| status: | 1st phase complete. Due to fully open December 2007. |
