Global architecture, urbanism and design practice Broadway Malyan has secured a brief to provide a full range of design services for the delivery of a global headquarter, research and development, hospitality and visitor centre in China. The practice’s client, Grand Agriseeds Technology, is a market leader in the super high-yielding hybrid rice seed production methods pioneered by Professor Yuan Longping, the ‘father of hybrid rice’.
The practice will provide masterplanning, architectural and landscape design services for the project, from concept to detailed design and onsite delivery, with the centre set to become a global centre for hybrid rice research, a showcase for sustainable development and an international leisure destination in the Qixianling area of Hainan, China's southernmost province.
Located in Baoting County, north of Sanya on Hainan Island, the ‘Shennong Valley Resort’ will sit in a stunning 35 acre site between the famous 'Qixianling Seven Angels’ mountain ridge and the valley’s terraced rice fields.
The design will maximise views of the ridge and the valleys below for visitors staying in new luxury private villas, large format club house villas and a luxurious five star resort hotel, operated by the Intercontinental Hotel Group and including conference and spa facilities.
The scheme will also include a new museum of hybrid rice, showcasing new production technologies, global solutions and the story of rice cultivation in Asia, which in itself is the story of civilisation.
The centre is the brainchild of Grand Agriseeds Technology’s chairman Mr. Huang Peijin. His vision is that the facility will play a strategic role in realising the company’s ambition to be the world’s leading innovator in the field of high-yield hybrid rice and a leader in the crusade to alleviate future world food crises. It will also reflect the company’s commitment to sustainable development, local habitat and integration of innovative green technology.
Broadway Malyan director Jeremy Salmon said: “This is a very special project because it is driving such an important global agenda. We are able to contribute to this prestigious, multi-faceted project as a result of our practice’s growing reputation in China for the delivery of fully-integrated, sustainable and future-proofed schemes, the unrivalled diversity of our expert designers, their world-class skills, expertise and distinctive client focus.”
The practice is now developing the concept design, with detailed design work due to commence in the early summer and construction expected to start in early 2013.
The project is the latest in a string of recent significant wins for the practice, which recently secured an appointment to deliver a high-profile strategic planning review of the Minhang District in the heart of Shanghai. The 130 square kilometre site includes a large length of the city’s main river, the Huangpu River, is close to the famous ‘Shanghai Expo’ site and takes in one of China’s heartland industrial zones.