The Brentford Community Stadium falls within the London Borough of Hounslow’s Golden Mile, an area identified as a key economic asset for the borough and London as a whole with the potential to become a world-class, vibrant, employment corridor within the capital.

With the stadium at its centre, the masterplan proposals for ‘The Golden Mile’ will deliver improved transport links, almost 30,000 new jobs, more than 1,500 new homes, a west London digital media hub, new schools and a leisure hub around the new stadium.

Broadway Malyan director Peter Vaughan, who is leading the project for the practice, said the scheme would create an exciting, vibrant and connected neighbourhood in one of London’s up and coming boroughs.

He said: “The atmosphere of the football club is celebrated and integrated with the community stadium at the heart of the scheme while the presence of the nearby railway lines have directly influenced the way in which the site will be revealed to its context in the years to come.

“The design narrative has been strongly influenced by the varied urban character of the area. Kew Bridge and its surroundings is characterised by the presence of strong beacons of Victorian rail and engineering and the architecture of the new buildings aims to echo this muscularity and solidity.

“Together with the solid structural lines inspired by the railway architecture, creative direction has been drawn from the strong character of the nearby Museum of Water and Steam and deconstructed to form the prevailing rhythms of the new architectural language so that what was once solid mass is now expressed as lightness and accents on elements of the facades.”

A demolition programme on the site has now been completed with the build phase set to begin on the stadium and the first residential buildings in the early 2018.