The first residential phase of a major regeneration scheme that will include a new football stadium in west London has been given the go-ahead by planners.
The £300m Brentford Community Stadium project will see the development of a new 17,000-seat stadium designed by AFL for Brentford FC as well as a landmark residential development designed by Broadway Malyan.
Working with Be Living, the practice has designed a family of signature buildings comprising the first 487 residential units that reflect the prominent status of the site while creating a welcoming new residential quarter which revitalises the area and unlocks the investment in the new stadium.
The Brentford Community Stadium falls within the London Borough of Hounslow’s Golden Mile, an area identified as a key economic asset for the borough and London as a whole with the potential to become a world-class, vibrant, employment corridor within the capital.
With the stadium at its centre, the masterplan proposals for ‘The Golden Mile’ will deliver improved transport links, almost 30,000 new jobs, more than 1,500 new homes, a west London digital media hub, new schools and a leisure hub around the new stadium.
Broadway Malyan director Peter Vaughan, who is leading the project for the practice, said the scheme would create an exciting, vibrant and connected neighbourhood in one of London’s up and coming boroughs.
He said: “There is an increasing trend of people wanting to live in high quality, denser, multi-use and seamlessly integrated environments that reflect the changing aspirations of people’s urban lifestyles.
“The project will completely reshape this part of London, creating an attractive new community that will marry high quality architecture, public spaces and amenities, all underpinned by the energy that will be created by the new community stadium.”
Peter said that the heritage of the football club and the ways these references were interwoven into the local character were a major influence on the proposals for the site.
“There is an increasing trend of people wanting to live in high quality, denser, multi-use and seamlessly integrated environments that reflect the changing aspirations of people’s urban lifestyles”Peter Vaughan, Director, Broadway Malyan
He said: “The atmosphere of the football club is celebrated and integrated with the community stadium at the heart of the scheme while the presence of the nearby railway lines have directly influenced the way in which the site will be revealed to its context in the years to come.
“The design narrative has been strongly influenced by the varied urban character of the area. Kew Bridge and its surroundings is characterised by the presence of strong beacons of Victorian rail and engineering and the architecture of the new buildings aims to echo this muscularity and solidity.
“Together with the solid structural lines inspired by the railway architecture, creative direction has been drawn from the strong character of the nearby Museum of Water and Steam and deconstructed to form the prevailing rhythms of the new architectural language so that what was once solid mass is now expressed as lightness and accents on elements of the facades.”
A demolition programme on the site has now been completed with the build phase set to begin on the stadium and the first residential buildings in the early 2018.