A major new shopping centre designed by Broadway Malyan and inspired by its parkland location has opened its doors to the public in the Romanian capital Bucharest.
ParkLake is themed around ‘Park – Nature – Family’ and is one of the country’s largest shopping centres, providing 70,840sqm GLA which includes more than 200 shops – 97 per cent of which were let for its launch.
“Increasingly the retail sector is looking beyond creating places where people just shop – they are looking to create a real experience for the customer through high quality interior design and by providing a wide range of innovative amenities.”Stuart Rough, Group Chairman, Broadway Malyan
The €180 million project by Portuguese property company Sonae Sierra and Irish investment group Caelum Development also includes a 14 screen multiplex cinema and a major food court.
The project, which won the Concept and Design Project of the Year category at the SEE Real Estate Awards in 2015, is Broadway Malyan’s largest completed retail project in central Europe and chairman Stuart Rough said the scheme created a new destination shopping experience for the city.
He said: “Increasingly the retail sector is looking beyond creating places where people just shop – they are looking to create a real experience for the customer through high quality interior design and by providing a wide range of innovative amenities.
“The shopping centre must be somewhere for visitors to meet friends, relax and be entertained and we have focused on those additional elements that will increase customer dwell time while also creating an overall ambiance with the integration of nature into the development.”
The shopping centre has an international food court terrace offering stunning views across the park as well as a green space for leisure and sports activities, seasonal markets and live performances. Internally the design has incorporated tree houses, grottos and a frozen lake to mimic its woodland setting.
Externally the shopping centre entrance boasts a copper skeletal portico inspired by the autumnal colours of the park while the park-side entrance features large, fully glazed boxes that break down the boundary between inside and outside and reference the great glass houses and winter gardens of the 19th Century.