Chile tops annual retail index by Broadway Malyan Admin

For the first time ever, Chile has topped the annual Global Retail Development Index, published by leading global management consulting firm A.K Kearney

By Director Jorge Ponce

The annual study identifies the most successful markets and those that offer the most potential for the future, and ranks the top 30 developing countries for retail expansion worldwide, based on a detailed analysis of 25 macroeconomic and retail-specific variables.

Retail in Chile is huge and recent economic and political stability have resulted in a growing middle-class and consumer demand for the same goods and services enjoyed by those in the so-called ‘developed world’.

Chile has gone on to build one of South America’s most sophisticated retail environments, resulting in major investments in new and existing malls, international retailers entering the market and local operators expanding their businesses.

As architects and designers working in a society where retail is so important, and with people increasingly wanting to eat and drink in retail-anchored destinations, our objective is to create high-quality environments which include a range of retail, leisure and entertainment uses – and ultimately sociable environments which enhance consumers’ experience.

The report reinforces the strength of retail in Chile and confirms that our design work will be shaped by the demands of an increasingly mature and forward-thinking sector.

With retail malls today’s glitz is tomorrow’s so-what? by Broadway Malyan Admin

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Intelligent and anticipatory mall design that plugs into the psychology of the customer and anticipates the market helps to maintain sustained shopper appeal

By Director Jeremy Salmon

Developers are happy when their schemes are filled with people and activity, creating a buzz, being talked about and, above all else, being used. People are happy when their aspirations and expectations are being catered for – when they get more from a ‘shopping experience’ than simply buying things and get a sense of fulfilment, satisfaction and enjoyment.

As retail designers, it’s our job to shape these spaces to make them work for the customer’s ‘front of house’ expectations whilst being fully in control of the back of house infrastructure and commercial planning criteria – two very different types of knowledge that must come together in a unique way on every single project.

If we look more closely at the so-called ‘glitzy mall’, and define that as something based on creating bright, clean, clear and attractive spaces with units for high-end and aspirational brands, there’s an interesting pattern that emerges – with today’s glitz often becoming tomorrow’s ‘so what’ average.

In practice, it’s intelligent and anticipatory design that offers the solution for sustained shopper appeal and so the burden of responsibility rests with designers to keep re-inventing retail space for the next generation and the next set of customer expectations aligned to the context – where, when and catering for whom.

‘Glitzy’ is ever evolving and copying a successful customer experience from one location and replicating it in another may win you short-term impact, but the more sophisticated strategy is to anticipate and to re-imagine the retail experience specific to its context in order to sustain that freshness and vitality that matters.

First built project in the Americas by Broadway Malyan Admin

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The property division of Carrefour Argentina has opened Terrazas de Mayo, a new shopping centre valued at $29m, the first major commercial project to be completed by the practice in the Americas.

Located 30km west of Buenos Aires, Argentina, Terrazas de Mayo is a new 130,000sqm centre which features 130 shopping outlets. It includes a 10,900sqm Carrefour hypermarket and a 10-screen Cinemark.

The practice’s expert retail design experts in Madrid (Spain) and Santiago (Chile) collaborated to create the concept design for the extension of a former shopping mall on the site, to develop the design and project manage the scheme.

The design concept is inspired by the natural environment and large trees that surround the centre. It features large windows, terraces, skylights and courtyards to integrate the exterior and interior environments and create a bright and engaging experience for visitors.

Director Jorge Ponce Dawson said: “Our expert design team has worked in close partnership with long-standing client Carrefour to deliver its first shopping centre in Argentina, which is also our practice’s first built project in the Americas – having opened studios in Santiago, Chile, in 2013 and São Paulo, Brazil, in 2011.”

Trends in Shopping Centre Design by Broadway Malyan Admin

Broadway Malyan Chairman Stuart Rough believes that the UK and Europe can learn a lot from the Chinese approach to shopping centre dining.

By Stuart Rough

Food is, to put it simply, something that matters. For those of us involved in designing shopping centres, there are very interesting questions to be asked about the role, power and requirements of in-mall dining.

In Asia, food and dining are frequently a much more significant part of the space and mix. Food is a destination, and in China for example, ratios are frequently double European levels and even as high as 40% of total space in one project we are designing.

Asia – and China in particular – is very different in terms of the quality of dining format and experience. And alongside the focus on quality, there is also a tremendous variety of offer.

Owners are using food as a key differentiator in a competitive market and so designing great dining spaces and having a quality food offer is making the difference between centres that are succeeding and those that are struggling.

Food is also fundamental in making malls family destinations and that is what developers want.

I would expect to see some of this thinking coming across to the UK and Europe. Great food paired with great design is always an attractive combination in my opinion.

These comments were initially used by Estates Gazette in its Retail and Leisure Supplement (5 September 2015).