Welcome to the sixth edition of Broadway Malyan’s Dispatches
Welcome from Chairman Stuart Rough
Welcome to the sixth edition of Dispatches, the quarterly e-zine of global architecture, urbanism and design practice Broadway Malyan, which is designed to provide our clients and contacts with regular news, views and opinions from across the practice.
Edition six kicks off with a Global Update from Managing Director Gary Whittle, who announces some significant award shortlistings for the practice and its projects, and also talks about a global symposium that we held to develop a number of strategic initiatives to enhance our practice – and ultimately our services to clients.
Our Expert Views cover a range of subjects – from the predicted increase in the number of towers in London, the role of culturally-influenced design in international hypermarket strategies, the need to step up the release of public land in the UK for new house-building and the game-changing Farrell Review – and we conclude with Major Project News, including the opening of one of Carrefour’s first commercial centres (pictured above).
Dispatches is our platform for conversing and engaging with you and sharing insights and opinions – so your ongoing engagement and feedback is much appreciated – and it is informing our decision-making, enhancing our dialogue and strengthening our relationship.
Ultimately, we believe that this will enable us to improve the quality, range and reach of our services in response to your needs, reinforce our distinctive client focus – and develop our practice to be your design partner of choice.
Prestigious global award shortlistings
Global Update from Managing Director Gary Whittle
I begin with news that Broadway Malyan has been shortlisted as a UK South East regional finalist in the prestigious HSBC Global Connections 2014 Competition, which ‘identifies and brings together some of the companies best placed to fulfil their aspirations through innovation and talent’.
We are now invited to attend an exchange event in Turkey in May and a regional pitch day in June, after which there will be a ceremony in the evening where the winners will be announced – those will go on to compete in the national final later in the year.
I am also proud to announce that Broadway Malyan has been shortlisted in the in the ‘RLI Designer 2014’ category in the Global Retail & Leisure International (RLI) Magazine Awards.
Our Lisbon International Airport scheme (pictured above) is also shortlisted in the ‘RLI Shopping Centre Renovation 2014’ category, with the practice having led the retail planning and interior design on the five-year ‘airside’ repositioning of the Airport which opened to passengers last year.
Our project team on Lisbon International Airport has delivered a design that projects the excitement of travel, offers comfort and a wide-range of high-quality retail experiences and waiting facilities, with retail and interior spaces that transform travellers’ experiences and creates a gateway to Portugal’s capital city.
Winners will be announced at a gala awards ceremony and dinner on 5th June at The Natural History Museum in London, UK.
Meanwhile, leading architects, masterplanners and designers from across the practice met recently in Lisbon, Portugal, for a global symposium aimed at developing a number of strategic initiatives to enhance the practice – and ultimately the service that we provide to clients.
‘Building Momentum’ was held in The King’s Waiting Room in Rossio Station – where the practice opened its first design studio outside of the UK in 1996 – and with the practice’s team having also redesigned the station in 2006.
Designers from across the practice’s 16-strong global studio network were present, with team members from China, Singapore, India, Abu Dhabi, Poland, Spain, UK, Brazil and Chile engaging through presentations and workshops.
Expert views from Broadway Malyan
Director Peter Vaughan: 200 tall buildings predicted for London
London is facing a wave of over 200 applications for tall buildings, according to a press conference staged to mark the build-up to ‘London’s Growing…Up!’, an exhibition at New London Architecture (NLA).
Broadway Malyan is a member of the NLA and we are actively engaged with the event, with the practice having designed London’s tallest residential building ‘The Tower, One St George Wharf’ (pictured above), which has just completed on the bank of the River Thames.
In the absence of planning frameworks we shouldn’t be surprised that developers believe their site is a good location for a tower – in the absence of a ‘no’, developers understandably assume ‘yes’ and until a city-wide framework sets out what is possible long public enquiries will continue to be required to judge experiments.
The idea of ‘jumping the river’ is inevitable and entirely right given that historically some of the most impoverished London boroughs, with the space and opportunity necessary for tall buildings, are south of the river. Here you will meet great aspiration tempered with the measure of others’ experience and the local political and policy community will not get put upon or caught out.
Real estate has always been currency and today’s gold standard happens to be London residential. But there won’t be a ‘wall of development’ south of the river due to the constraints that do exist. However, there are clear opportunities for needle and point buildings, rather than clusters of tall buildings, at key river crossing and transport interchanges.
The tall building clusters that exist in The City and at Canary Wharf are such for particular reasons – sitting inland of the river. It’s interesting to see that the Walkie Talkie has crossed the road southwards, revaluing the entire street. The South Bank, can and should, accommodate a ‘ribbon of high points’ in contrast to the constrained environment north of the river.
Tall buildings are inherently demanding of their urban setting, whether at a street level or in skyline profile – there’s little of modesty – so it’s right that they are scrutinised, compelled to be of best quality and that much is demanded of them. It’s entirely wrong for buildings to depend on third parties to solve their issues, they need their own solutions and to give more than they take.
Towers set the forward agenda for wider development – the Shard becomes London Bridge Quarter and The Tower becomes Nine Elms.
Chairman Stuart Rough: Culturally-influenced design and international hypermarket strategies
As the world becomes richer and the middle classes expand, international hypermarket retailers are looking to get in on the action from China to Brazil and India to Argentina. There are few places yet now to be touched by the might of the big brands such as Tesco, Carrefour, Walmart and Auchan.
However, despite predictions for continued global retail market growth, some international hypermarkets are exiting markets, or reducing their exposure in the face of heavy losses, such as in China and Columbia – but there is no strict pattern.
The decisions on where and how to invest in new space are driven by retailers’ business models. The big players have spent years and many millions understanding how to optimise their supply chains and configure their space, to deliver the right product at the right time to the right customer. They make decisions on where to invest based on their belief in their model and we know, in the race for market share in global hypermarket retailing, it’s operational performance that’s king.
Through our own work with leading hypermarket retailers, rolling out development plans in mature and new markets, we know that design isn’t always viewed as a factor critical to operational success – although the design of the overall centre in which a hypermarket is anchor, is of great importance in the face of competition between centres and competing hypermarket operators.
Also, while designers aim to make a building or space perform better, given the freedom and flexibility to shape it, our own experience is that culturally-influenced design, which is sympathetic to market and location sensitivities and expectations, does directly contribute towards the success of hypermarket retailers’ international expansion.
For example, in China and Southeast Asia, the pulling power of malls isn’t necessarily driven by hypermarkets, and so understanding how to integrate a hypermarket within a shopping centre, from a design perspective, is essential. In Europe, we are seeing a shift towards leisure-driven ‘resort shopping’, as operators seek to create more welcoming, multi-functional spaces that hold people for longer.
This strategy frequently involves creating seating, event spaces and areas for family time and activities, all part of the attempt to differentiate the shopping and leisure time experience from its on-line equivalent – which one of my clients calls ‘simply buying stuff’!
Culturally-influenced design matters because it can make the big box retail format gel with its surroundings and make the right connections for its target customers.
Director of Masterplanning Jeff Nottage: Stepping up the release of UK public land for house-building
March’s UK Budget included an update on the Strategic Land Review (SLR), through which the Government is aiming to deliver at least £5 billion of land and property disposals between 2015 and 2020. Housing Minister Kris Hopkins MP had previously reported that 430 Government-owned sites had been released across the country.
The Department of Health (DoH) had also revealed that 629 parcels of land, totalling 909 hectares, were deemed surplus to requirements on 1 October 2012, compared to the 817 hectares recorded on 1 January that year.
We have a close interest in the story as our team is currently advising North Essex Partnership NHS Trust and the Homes and Communities Agency on the largest single DoH plot to be identified over the period covered by the data – the 58 hectare site of Severalls Hospital in Colchester. The 100-year-old site is currently under offer and set to provide space for 1,500 homes, with proceeds set to fund several new inpatient units.
Some government departments and local authorities need to get on and follow the lead of the Chancellor and Whitehall. They need to be more assertive and re-configure property portfolios to release appropriate under-used land assets to the market to best serve the needs of the community through the delivery of much needed new housing.
There remains a significant estate of government-owned land, including Ministry of Defence and Health Authority land, which is surplus to requirement. We see plenty of inefficient publicly-owned land and buildings that could be disposed of with the proceeds used to support public sector budgets.
However, while publicly-owned land may be deemed surplus to operational requirements, this should not be a mandate to simply argue that it should all be used for housing development. Good and sustainable planning relies upon identifying housing, jobs, leisure and community uses in locations that are well related to one another. Ad hoc disposal of sites for housing outside of any well thought-out planning framework or plan will result in isolated and detached communities without the necessary social or community infrastructure to support them.
Also, public sector land disposals should be used to champion good sustainable design as set out in the National Planning Policy Framework. Leading by example on design quality is critical and a watering down of design quality simply to achieve a higher capital receipt on public sector land will prove to be counter-productive to the long term aim of delivering sustainable communities where people want to live.
The release of the Severalls Hospital site for new housing is the result of a forward-thinking partnership which recognises that much-needed new housing can be delivered for local communities through the release of public land. This is capturing local expenditure and ultimately creating a virtuous circle of growth and investment.
Director Matt Brook: The Farrell Review could be a game-changer
Wearing several hats – as a Director at Broadway Malyan, member of the RIBA’s National Council and Vice-Chair of North West-based design review panel PlacesMatter! – I am pleased to see Terry Farrell’s independent Review on the future of architecture and planning in the UK, which has been revealed after 12 months of consultation.
Sir Terry Farrell’s Review presents a comprehensive, pragmatic and implementable set of recommendations with the potential to be game-changing in our approach to architecture and design in the UK.
The Review is ambitious and well-timed. With the UK emerging from recession and the Government looking to stoke the recovery through the construction sector we need to lock in the importance of quality design, long-term thinking and sustainable place-making. If we don’t and simply go all out for growth, we’ll miss a tremendous opportunity.
Great design – and the appreciation and value of great design – goes to the heart of what we are as a society and this review sets a benchmark for how we can embed high quality design and architecture in everything we do.
The Government has a real opportunity to create a new approach to the built environment that guides policy, practice and education for the future. We’d like to see Government pick up the challenge and respond to these valuable recommendations.
I believe that Government and industry should get behind the Review – it could introduce a greater focus on design – and the importance of design – within the National Curriculum: to encourage a stronger awareness of why good design matters and to learn about the power and effectiveness of good design by looking forwards to the future, not backwards through history.
It could improve understanding of the value of good architecture across Government Departments and beyond DCMS: so that all Departments are clear about the physical, social, developmental and financial value of good design in everything from schools to offices and high streets to hospitals.
It could also decentralise ‘ownership’ of good design: by supporting the development of local and regional panels and networks which encourage great design.
Finally, I suggest that it could deliver implementable change: with practical recommendations for government, industry and communities to embed the principles needed to foster great design and architecture across society.
MAJOR PROJECT NEWS
Major project news from Broadway Malyan
One of Carrefour’s first commercial centres opens in Spain
Broadway Malyan has completed a major mixed-use and retail anchored shopping centre for French multinational retailer Carrefour in Huelva, southern Spain.
The Holea centre, which originally included a 15,800 square metre Carrefour hypermarket, has been extended with 35,000 square metre of additional retail and leisure GLA – making it one of Carrefour’s first completed commercial centres as it seeks to widen its property interests and maximise the value of its portfolio through creative asset management and expansion.
Jorge Ponce, Director in Broadway Malyan’s Madrid office, said: “Carrefour is a longstanding client which our expert design team has partnered on successful schemes across Spain and Portugal, and more recently in Argentina, Brazil, China and Romania.
“As Carrefour moves to a more creative asset management strategy our expert team is working in partnership with the retailer to realise the potential of its sites by introducing additional retail and leisure elements and uses – and Huelva is a great example of that strategy in action with an attractive, varied and successful modern mall format with a Mediterranean design influence.”
The scheme takes its design influence from local Mediterranean villages and materials, incorporating distinctive design details into a modern shopping mall format. The mall includes open air boulevards and public spaces connecting retail and leisure units within an integrated overall scheme. The ‘open air’ treatment was selected to mirror the local village feel as well as achieve high levels of overall energy efficiency and sustainability.
In response to the high summer temperatures in Huelva, the interior itinerary of the mall is crowned with a textile cover that allows natural shade and saves energy in the premises. The green walls in the interior favour a microclimate and show beautiful visuals. Meanwhile, the white coloured façades reduce sun radiation and identifies the whole scheme with typical Andalusian villages.
The centre includes a 15,800 square metre Carrefour hypermarket, 10 screen cinemas, 10,800 square metre of additional retail space including major fashion brands such as Zara, H&M and Primark, 2,100 square metre of additional restaurant/leisure space and open air pathways designed to provide a local Mediterranean village feel. 2,212 parking spaces are provided in the whole complex.
Broadway Malyan delivered the concept design and supported project delivery, with the practice working closely with local architects B+R and injecting best international design practice and retail sector expertise to realise the scheme.
“Huelva has the potential to be a template for future Carrefour projects,” added Jorge. “It shows how, through clever, creative and sympathetic design, significant value can be unlocked from store sites and assets and how high-quality, modern and appealing retail spaces can be created.
“Our expert design team is immensely proud of what it has achieved in Huelva and hope to have the opportunity to replicate this success on other projects where our world-class design capability, integrated thinking and distinctive client focus can make a real difference.”
Century City Mall opens to shoppers in the Philippines
The 1bn Philippine Peso ‘Century City Mall’, designed by Broadway Malyan, has opened to the public, making it the newest retail development in the City of Makati for nearly a decade.
Broadway Malyan delivered an integrated package of design services, covering architecture, interior and landscape design to wayfinding, on the 17,000 square metre retail centre.
The Mall hosts a wide range of luxury retail, fashion and lifestyle brands, includes four state-of-the-art cinemas and features a roof top garden with al fresco dining and a bar, complementing a series of ‘green paths’ that thread through the scheme.
Miguel Sousa, Project Leader in Broadway Malyan’s Singapore office, said: “Our diverse, expert design team has worked in close partnership with client Century Properties Group to deliver an iconic project which is all about quality, customer experience and liveability, with the scheme sitting at the heart of the wider Century City development.”
Tenants include Rustan’s Supermarket, fashion and beauty stores Desigual, Fresh/H20, Beauty Bar, Hush Puppies, Philip Stein, Swarovski and Victorinox, and food and dining establishments Azurro Bistro and Restaurant, Early Bird Breakfast Club, Pepper Lunch, Starbucks Coffee, TWG Tea, Mochi Sweets and US burger joint CaliBurger.
Century City Mall is one of several buildings that Broadway Malyan has designed and which are now being built as part of the landmark mixed-use Century City scheme developed by Century Properties in Makati City.
These include Trump Tower Manila, which is set to be the tallest residential skyscraper in the Philippines and Manila’s definitive landmark when completed in 2016, and the Milano Residences, an upmarket residential project featuring a 53-storey tower which will complete in 2015.
Broadway Malyan fuels up Petronas for new European R&D headquarters
Construction of a new 17,000 square metre European Research & Development Headquarters for Petronas Lubricants, the global lubricants manufacturing and marketing arm of Petronas, the Malaysian oil and gas company, has begun with the facility designed by Broadway Malyan.
The building – located in Santena, just outside Turin, Italy – is part of a major investment into Petronas’ overall research capability and will be home to a community of several hundred scientists, researchers and new product developers. It is expected to play an important role in supporting Petronas’ development and refinement of fuels and lubricants.
Taking its inspiration from both the Alpine landscape and the pattern and layouts of the local fields, Broadway Malyan’s design uses confident lines and draws these influences into the building’s structure and form.
A key challenge in the brief – which Broadway Malyan secured following an international design competition – was to create a space that encouraged greater cooperation and collaboration between Petronas’ scientists and other office staff. Broadway Malyan’s solution was to establish a central hub space which would draw people together and directly encourage greater staff interaction.
David Anderson, Director at Broadway Malyan, said: “The client wanted to use design to help change the culture of the organisation and our experts’ approach does exactly that. The central hub space and the configuration of laboratory and office space leading off it ensure that the building has a real sense of energy and opportunity. By working in close partnership with the client on the project, people will come together as never before and that will directly benefit the important work that will take place here.”
Broadway Malyan was commissioned to assist in brief development for the laboratories, offices and workshops areas, provide concept design and take the project through the planning application stage.
The centre will be used for testing and improving fuels and lubricants ensuring better performance, greater engine and fuel efficiency and improved sustainability. Several of the laboratory spaces have been designed to enable engines to run for long periods of time and under close monitoring with the detailed results to be scrutinised by Petronas and its engine partners.
The building is about collaboration at every level, with Petronas working closely with engine and car manufacturers and the new space set to directly support how the client and its partners work together.
Technically, the building had some complex challenges in terms of the specifications needed to support engines and fuels running under test conditions but, by drawing on its global experience and interpretation of the initial brief, the practice has delivered an ideal solution.
The building is also designed to facilitate visits by the many people expected to view and participate in the overall research and testing processes. The design creates a specific route to help visitors navigate the building while allowing for engineers to work uninterrupted. The main arrival hub also features a museum where examples of Petronas’ significant achievements will be on display.
In a final aspect of the ‘design for collaboration’ approach, the building’s design also positions the staff canteen directly off the main hub so that these spaces support interaction and knowledge share. The Alps can be seen in the distance from both the canteen and the hub.
The main building form is designed to satisfy rigorous LEED certification requirements, to reduce heat gain, improve ventilation and air quality within the building and ensure well-lit office and lab spaces within the state-of-the-art facilities.