Welcome to the seventh edition of Broadway Malyan’s Dispatches
Welcome from Chairman Stuart Rough
To mark the current 2014 FIFA World Cup in Brazil this edition of Dispatches, the quarterly e-zine of global architecture, urbanism and design practice Broadway Malyan, has a focus on South America and sports projects.
We kick-off with a Global Update from Managing Director Gary Whittle on our strategy and projects in South America, followed by several Expert Views – including from Director Margarida Caldeira who leads our team in the Americas.
We also feature major project news, including the completion of two major stadium projects – with one being the National Gymnastics Arena in Baku (pictured above) – which has successfully opened as a new symbol of national, civic and sporting pride in Azerbaijan.
Hundreds of clients and contacts read the previous edition of Dispatches and we’re pleased that the e-zine is proving to be a successful platform for sharing news, views and opinions – and also for conversing and engaging with you.
Your feedback is informing our decision-making, enhancing our dialogue and strengthening our relationships – all enabling us to improve the quality, range and reach of our services in response to your needs, reinforce our distinctive client focus and position our practice as a design partner of choice.
Since the last edition of Dispatches we have also launched a new website – so do pay us a visit and let us know what you think – www.broadwaymalyan.com
Supporting the rise of South America
Global Update from Managing Director Gary Whittle
With the eyes of the world on the 2014 FIFA World Cup and host nation Brazil, it’s timely to take a look at what our team is up to on the ground in the country, as well as across the wider region.
South America is a key region in our international growth strategy, which is aimed at enhancing our global reach, exporting our world-class skills, expertise and experience and positioning our expert designers to partner and support clients across emerging markets.
On the back of our long-established presence in Portugal and Spain, the platform for shared cultural and linguistic connections in South America, our expert designers opened our studio in São Paulo in 2011.
There is debate over the wider economic benefits of the World Cup to Brazil, but some reports predict 600,000 tourists will visit the country over the period and that it’ll see over $50bn in additional economic activity between 2010 and 2014.
Having opened our São Paulo studio on the back of a 600-bed hotel scheme, our local team has since supported a buoyant national Brazilian hospitality sector – which is partly down to the World Cup – and we’re confident that the sector will go from strength-to-strength with Rio set to host the Olympic Games in 2016.
Last year we also created a studio in Santiago, Chile, following the acquisition of Antonio Prado Arquitectura Comercial – an 11-strong architecture and interior design practice. The local team enjoys a strong reputation in the Chilean retail sector and a client portfolio including leading retail developers and operators.
Our Santiago team has benefited from Chile continuing to play a leading role in the global retail sector. National retail developers and operators are leading the way across the region, actively expanding their presence and exporting their successful retail formula.
Today, our teams are designing a wide range of projects in the hospitality, retail and masterplanning sectors, as well as others, across South America – in Brazil and Chile and also Argentina, Colombia, and Peru.
One example is our masterplan vision for Convida Suape (pictured below), near Recife, which involves the transformation of a 470 hectare area to create a new city for up to 100,000 inhabitants. The project is seeing our team helping to ease chronic urban over-crowding and we aim to set a benchmark for strategic urban development in North Eastern Brazil – one of the fastest growth areas in the world.
Get in touch to hear more about what our teams are doing in Brazil, Chile and the wider South American region – and how we can support your projects on the ground.
Expert views from Broadway Malyan
Main Board Director Margarida Caldeira: ‘Building hotel capacity in Brazil’
In the run up to the 2014 FIFA World Cup and 2016 Olympic Games the Brazilian Government and Ministry of Tourism have been actively supporting the growth of the country’s hotel capacity, including through fiscal incentives such as tax breaks.
Rio de Janeiro’s mayor Eduardo Paes introduced legislation back in 2010 with the goal of adding 8,000 hotel rooms in the city, while in 2011 Recife’s mayor at the time, João da Costa, offered similar incentives. In other cities such as Belo Horizonte, the capital of Brazil’s inland mining state of Minas Gerais, hotel construction has been encouraged despite the region’s relatively low occupancy rates.
However, in our own experience there are still significant opportunities for developers and operators to build new hotels outside of the main centres of São Paulo and Rio de Janeiro, as well as to retrofit existing hotels in Brazil’s major cities.
We believe that two of the main obstacles to the growth of the Brazilian hospitality sector are the lack and high cost of skilled labour – in both the construction and operation of hotels. As in China and India, developers and operators need a two-pronged approach – drawing on skilled management expertise from both overseas and within Brazil, and developing a skilled local workforce through specialist training.
Historically, only around 15 per cent of hotel guests in Brazil are from overseas, which is often attributed to the long flying times from other major destinations, as well as the difficulties faced by US business travellers in securing visas at short-notice. This means that beyond the World Cup and Olympics the future profitability of hotels in Brazil will depend on domestic demand.
While traditionally Brazilians haven’t travelled very much, domestic demand for hotel rooms has sustained the industry and grow it at a steady rate of around 10 per cent over the past few years.
However, with Brazil’s emerging middle class it’s expected that by 2020 another 50 million Brazilians will enter the tourism market – and with only a single ‘branded’ hotel room per 2,800 people it’s clear that there’s a huge opportunity for established international brands in the market.
Main Board Director Peter Vaughan: ‘Collaborations will speed up UK development’
There’s a new spirit of collaboration in the UK development market with Taylor Wimpey working with London & Quadrant, Persimmon collaborating with St Modwen Properties, Linden Homes having joined forces with Wates and Barratt London partnering with Christian Candy’s CPC Group.
UK-based developers, house-builders and contractors are collaborating in the face of a tide of inward investment – secured by the likes of the Mayor of London Boris Johnson on his travels amid a surge in confidence in the UK market – with the inward investment consistently able to out-bid the domestic market in places such as central London.
UK companies are also engaging and collaborating directly with the same inward investors by becoming their expert delivery partners on the ground – so transforming the inward investment into funding streams, which until recently have been sadly lacking.
In the current ‘hot’ market, collaboration is also driven by the increased focus on mixed use development where the residential element of the scheme isn’t always primary – and the land owner, such as a supermarket chain, may be the lead promoter and there’s a shared need to deliver integrated projects and make real places.
While ultimately it’s the same companies delivering the development, but now in collaboration, it’s being funded by sovereign wealth funds, entrepreneurs and investment clubs rather than the traditional institutional sources and there’s a heightened level of collaboration and partnering.
With project partners in a marriage of convenience, rather than a shot-gun wedding, the money, operator, land and development talent are all working in the same direction – meaning the risk for all parties is reduced, profits are shared and the speed of development is increased.
Director of Masterplanning Jeff Nottage: ‘We need 21st century garden cities in the UK’
The chosen finalists for the Wolfson Prize for Economics, which called for innovative proposals for the creation of garden cities, have been announced – with finalists now expected to work up detailed submissions before the winner is announced in September.
The prize has been running in near parallel with the Government’s own prospectus, which it published in April, to invite bids from councils to develop new garden cities – which must include at least 15,000 homes, be locally-led and have the backing of existing residents.
The proposals, which now need to be developed in detail, must deliver a model of the garden city that’s fit for the 21st century and speeds up the delivery of contemporary new housing – a goal that shouldn’t just be about rolling fields, landscaped avenues, tree-lined boulevards and white picket fences.
We need detailed hybrid models of garden cities, ones that are faithful to the original idea but with their own integrity and point of difference to run-of-the-mill urban development – for example, including pocket gardens, modern interpretations of local vernacular, winter-gardens etc.
In the absence of a development corporation to help acquire land or a garden city budget from Government to deliver infrastructure it will be extremely challenging to demonstrate the viability of detailed proposals.
The density of detailed proposals will dictate financial viability and sustainability and there’ll be a delicate balance between the quality of design and place agenda and commercial imperatives – otherwise there is a risk that the whole concept of the garden city falls over.
Director of Architecture Tim Brown: ‘Responding to new investment in UK education’
The UK’s 24 large research-intensive universities which make up the ‘Russell Group’ are to spend £9 billion on capital projects over five years – comparable to the UK’s spend on hosting the Olympics – according to a report by consultants BiGGAR Economics.
The report says that for the universities to maintain their competitive position in research, international student and staff recruitment and rankings, ‘it is essential that Russell Group universities continues to invest in high-quality facilities that will deliver the kind of student experience and research environment expected of world-class universities’.
The introduction of tuition fees has raised students’ expectations of the university experience. Students are increasingly discerning about what is on offer – they expect world-class teaching and research facilities and libraries, as well as high-quality accommodation.
Our direct experience is that the quality of teaching and research facilities is a major factor in the success of a university – high-quality environments reinforce a reputation for teaching and research excellence – and help institutions compete and attract the best students and research staff.
New facilities funded by future investments should provide students and staff with a contemporary learning environment and experience through 24-hour hubs which combine learning and teaching, enable social interaction between students and teachers and foster collaboration and innovation.
Meanwhile, the UK Government has announced plans for a second phase of the Priority School Building Programme (PSBP) with the aim of ensuring that every child will have a good-quality school place in school buildings which are safe and fit for purpose.
As part of the Government’s capital expenditure over the next spending review period from 2015 to 2021 a second phase of the PSBP will be launched with an investment value of around £2 billion.
With many school estates still in poor condition the intention to target the worst buildings should prove a fairer way to allocate the limited funding available. However, we believe that the reported ‘condition survey’ on which the funding is based should take account of the suitability of the spaces for modern teaching and not just the condition of the building fabric.
We also urge that the practicality of piecemeal renewal and how the resulting school will work as a whole should be considered in the prioritisation of projects.
The statistics in the Government’s announcement are telling and with over 10,100 primary and secondary community schools in England as of January 2013, even accounting for the improvements already made, £2 billion will not go very far.
It could improve understanding of the value of good architecture across Government Departments and beyond DCMS: so that all Departments are clear about the physical, social, developmental and financial value of good design in everything from schools to offices and high streets to hospitals.
It could also decentralise ‘ownership’ of good design: by supporting the development of local and regional panels and networks which encourage great design.
Finally, I suggest that it could deliver implementable change: with practical recommendations for government, industry and communities to embed the principles needed to foster great design and architecture across society.
MAJOR PROJECT NEWS
Major project news from Broadway Malyan
Practice raises the bar with new National Gymnastics Arena
The iconic 9,000-seat National Gymnastics Arena in Baku, Azerbaijan, designed by Broadway Malyan, has completed and been inaugurated by the President of Azerbaijan and the First Lady who is head of the Azerbaijan Gymnastics Federation.
Following a competition-winning design entry in 2011, Broadway Malyan was appointed by client PASHA Construction to lead a multi-disciplinary team to design and deliver the scheme from inception to completion.
The practice’s expert design teams based in the UK and Baku provided a range of services on the scheme including architectural, interior and landscape design, as well as graphics including way-finding, signage and ticketing.
The £120 million (AZN130 million) Arena is one of only a handful of bespoke gymnastics venues in the world and is designed to host all gymnastics disciplines as well as having the flexibility to host other sports and events – such as through retractable and movable seating tiers to vary capacity.
It also features a training hall for the national Azerbaijan gymnastics team, which can be integrated into the main Arena space and includes accommodation facilities, as well as physiotherapy and medical suites.
The venue featured as a centre piece venue for the inaugural European Games, which opened in mid-June, having already hosted the 2014 European Rhythmic Gymnastics Championships in the same month – and in 2019 it will host the World Rhythmic Gymnastics Championships.
Kevin Leahy, Main Board Director, said: “Our expert design team has worked in close partnership with the client to create a world-class and transformational international sports venue that is set to bring gymnasts and spectators together and represent a symbol of national, civic and sporting pride.”
Broadway Malyan’s approach was to prioritise the spectators’ experience and gymnasts’ needs and address the unique challenges of venue design by combining an intelligence-led design approach with a deep understanding of the intangibles, such as ‘atmosphere’, that make venues successful.
The resultant design symbolises Azerbaijan’s strong gymnastics heritage and takes inspiration from the ribbon of the rhythmic gymnast, featuring three ribbon louvres to control daylight and solar gain and create views.
At night dynamic lighting will make the arena appear as three ribbons in Azerbaijan’s national colours ﬂuttering over a stone plinth, with the lighting scheme also enabling the projection of lighting displays and dynamic imagery.
Broadway Malyan-designed Al Ain Stadium opens to footballers and fans
The 25,000-seat ‘Hassa Bin Zayed Stadium’ in Al Ain, UAE, which is part of a wider 1.5m square foot mixed use development masterplanned and designed by Broadway Malyan, has opened to players and spectators.
The stadium and mixed-use scheme will ultimately comprise over 1.5m sqft of development including hospitality, commercial and residential space, and represent a major new destination in the city of Al Ain, providing a central year-round location for sports and football enthusiasts, families, friends and businesses to come together.
The stadium will be the most modern, state-of-the-art facility in the Middle East. It will be managed and operated by the Al Ain Club Investment Company, is inspired by the natural landscape of Al Ain and will encompass both traditional and innovative design. It will be the new home ground for the famous Al Ain Football Club, the most successful club in the UAE.
Broadway Malyan is lead design consultant on the scheme, with its Abu Dhabi-based team of expert masterplanners, architects and designers having led the masterplan and design and delivery stages, and an international team of specialist designers and engineers including Pattern Architects, Thornton Tomasetti, Hoare Lea & Partners and Aecom.
Main Board Director Ian Apsley said: “Reaching the first major milestone in the construction of the scheme is testament to our world-class and integrated team of diverse design experts working in close partnership with the client to create a major new leisure and entertainment destination.”
Practice completes Costco’s first store on mainland Europe
Warehouse club operator Costco Wholesale has kicked off its European expansion drive with the opening of its first unit on mainland Europe – a 145,000 square foot outlet in Seville, Spain – designed by Broadway Malyan.
The practice previously supported Costco’s entry into the UK market in 1992 and has designed 25 buildings in the UK to date.
It is currently leading the design of three further Costco sites which are set to open in the UK in 2014-2015, as well as the operator’s planned 564,000 square foot distribution depot in Crick, UK, and further outlets in Spain and France.
Gary Whittle, Managing Director, said: “Our expert design team has been partnering with Costco for more than twenty years and our in-depth understanding of its business, coupled with our international studios across Europe, including Spain, mean that we are well-placed to support Costco’s successful expansion.”
Across the portfolio of previous and current projects the practice is supporting Costco on site assessment, concept and detailed design and build – providing a full design and delivery service for large and highly-serviced buildings involving complex services.