Welcome to the launch edition of Broadway Malyan’s Dispatches
Welcome from Chairman Stuart Rough
Welcome to the launch edition of Dispatches, the new quarterly e-zine of global architecture, urbanism and design practice Broadway Malyan which is designed to provide our clients and contacts with regular practice and project news. For us, this is more than just about one-way communication. It’s about creating a new platform for conversing and engaging with you through market research and sharing insights and opinions. Indeed, 50 of you have already participated in our first piece of market research – we’re kicking off with the UK and looking at what keeps UK-based developer professionals awake at night – and ‘The Caffeine Report’, as we’ve nicknamed it, will study a different national market each quarter. Your engagement and feedback on our news and research will inform our decision-making, enhance our dialogue and strengthen our relationship. Ultimately, it will enable us to improve the quality, range and reach of our services in response to your needs, develop our practice to be the best architectural, urbanism and design partner for your business – and deliver what we call a ‘return on design’ and lasting value for clients to drive the future success of both of our organisations. The e-zine and research are only the start of the dialogue and we hope that you will continue the conversation by emailing us and on Twitter @broadwaymalyan, as well as participating in future waves of research and associated roundtable launches. We believe that Dispatches will reinforce our distinctive client focus and its launch is timely, on the back of our 16th office opening, as our practice grows in global reach and scale and we support new and old clients in a rapidly changing marketplace. Do read more on this below. I hope that you find the e-zine an informative read, look forward to hearing your feedback and if you require the e-zine in a different language please let us know.
Practice opens Baku base to create 16-strong global office network
Global Update from Managing Director Gary Whittle
Global architecture, urbanism and design practice Broadway Malyan has become one of the first international practices to open a permanent base in Baku, Azerbaijan, just as our local team is about to oversee topping out on the first tower of our Port Baku Residences scheme, one of the largest developments in the country. Our practice is lead consultant on the major mixed-use scheme, which involves a total built up area of 375,000m² comprising three 32-floor towers with 872 high-end residential apartments, three floors of 30,000m² commercial retail space and 2,000 car parking spaces over three levels of basement. The scheme will complete in late 2013. The office opening is the latest chapter in our successful international growth strategy. It will result in a 16-strong global office network, enhance our global reach and ability to partner clients across mature and emerging markets, with projects in 41 countries over the last year.
It will also reinforce the ability of our 500 design experts, unrivalled in diversity, to serve clients across all types of markets and sectors, in the delivery of world-class and fully-integrated cities, places and buildings. It also reflects our commitment to be close to clients and long-term client partnering, as well as our distinctive client focus, with 85% of income from repeat business, and enable us to deliver a return on design for clients. The new 30-strong permanent office, formed by the merger of project offices, will be led by Director Kevin Leahy. It opens as our local team is celebrating critical design and build milestones on its projects, which we are delivering for long-standing client PASHA Construction, a full service development and construction company and part of the PASHA Group. This includes the completion of three major schemes, including the interior design of the luxury JW Marriot Absheron Apartments, featuring 15,000m² of residential units, penthouse apartments, VIP penthouses, residential lobbies and concierge facilities. Meanwhile, the ‘28 May Shopping Mall’ scheme has just opened as Baku’s largest shopping centre and features a food court, 1,200 seat cinema and restaurants, with our practice having delivered the interior design of the 23,000m² centre. As delivery architect our team has also overseen the completion of the 8,500m² gymnasium inside the high profile Port Baku Towers scheme.
Following a concept arena design for the National Gymnastics Arena, by the practice and Pattern Design, Broadway Malyan has been appointed by PASHA Construction to deliver a larger 9,000 seat arena. The design will symbolise Azerbaijan’s strong gymnastics heritage and take inspiration from the ribbon of the rhythmic gymnast, featuring three ribbon louvres in the Republic’s national colours to control daylight and solar gain and create views. At night dynamic lighting will make the arena appear as three ribbons ﬂuttering over a stone plinth. The scheme is a key part of the Azerbaijani Olympic Committee’s bid for the 2024 Summer Olympics. Our public realm team has also been commissioned to deliver a public art strategy for the Port Baku district of Baku, for client PASHA Construction. Its brief involves the design, project management and procurement of new public art, retrofitted into pedestrian areas to install a sense of character and meaning. The scheme, which includes totems, wind screens, pillars and sculptural signage, will complete in early 2013. Over the past decade Azerbaijan’s construction sector has increased in size seven fold, with significant increases in new housing provision, two major roads under construction (the ‘Silk Road’ and the ‘North-South’ projects) and the reconstruction and construction of the Black City under the Baku White City project (which will accommodate 50,000 residents). Meanwhile, other projects being advanced include the ‘Dream Island’ complex (intended to house a population of 1 million people and accommodate the world’s tallest building), an international seaport complex, new terminal at the Heydar Aliyev International Airport and a 14 km-long bridge over Baku Bay. Please get in contact for more detail on our move into Baku, opportunities in the local market and our wider company activities.
The move to global urbanism
and city living
Expert View from Director James Rayner
The data is overwhelming. Urbanisation is happening more rapidly than at any time in history and in just over 20 years a further one billion people will join humanity. One billion people equates to over 250 million homes. That means building 60 cities the size of Tokyo or approximately 15 million hectares, at 60 units per hectare, of new urban land. By 2025, ‘cities’ will account for over 70 per cent of global GDP, with over 80 per cent of this being generated by the leading 600 world cities, of which over 400 will be located in so-called ‘emerging markets’. Most of these emerging cities are little known right now but they will hit the headlines over coming years. The income for many families will also rise over and above basic levels and new consumers will have challenging needs, demands and aspirations. Many will be located in the cities of the emerging markets. We need to stop thinking about nations and focus our attention of cities. There is much research from the likes of UN-Habitat and World Bank which demonstrates that cities are excellent wealth generators. However, there are huge differences between cities in how this wealth is transferred into enhancing the ‘well-being’ of citizens, as well as how cities can translate wealth creation into long-term success. Rates of growth, relative affordability of homes, levels of technology and infrastructure, access to potable water, access to work, education, health and quality of governance and leadership vary massively between cities. Unlocking the full potential of a city, its districts, neighbourhoods and communities is not random. There is a significant body of research and study that confirms that the most ‘liveable’ cities are also the most successful economically, socially, environmentally, institutionally and creatively.
Global, knowledgeable and creative experts
In an increasingly competitive world, the regeneration and creation of liveable cities should be at the top of the agenda of both governments and private developers. Our practice’s global urbanism team has a growing reputation for the delivery of world-class and fully-integrated cities, places and buildings, sustainable communities with social and economic purpose – as well as a track record for supporting responsible global urbanisation that delivers lasting value for clients. Whether our team is advising on long range regional planning for MojoKerto in Indonesia, or preparing sustainable urban extensions in Bristol in the UK, we are at the heart of creating valuable and sustainable communities. We are actively growing and enhancing our global team of world-class ‘bright minds’ to partner with local, national and international private and public clients. Over the last five years our team has added two new major urbanism hubs in Abu Dhabi and Singapore to our established centre of excellence in London and Weybridge in the UK. We are continuing to grow our urbanism team as part of our practice’s wider international growth strategy, which has resulted in a global network of 16 offices, enabling us to serve clients across mature and emerging markets. As a result we now have urbanism experts on the ground in Abu Dhabi, London/Weybridge, Lisbon, Manchester, Mumbai, Sao Paulo, Singapore and Shanghai, with projects in the UK, Middle East, India, Asia, China, Canada, Africa and South America. Our global urbanism team boasts over 70 world-class experts, making us one of the world’s largest specialist teams of urban and city planners.
A key differentiator of our team is the high number of world-class experts, with Directors Roger Tustain, Phil Bonds, Monika Bik, Ed Baker and Phil Heaton leading an energetic and highly-skilled team, to ensure that we excel for clients in terms of consistency and quality of service delivery wherever we work.
Partnering clients to deliver future communities
As I write this piece I am on a plane returning from a strategy meeting in Brazil with a major client that we are partnering with on a mixed-use scheme close to São Paulo. The project has ambitious sustainable targets and requires significant upgrades in local transport and basic infrastructure to succeed. We are partnering with the client and leading a team of consulting engineers and other specialist consultants to deliver a ‘liveable and smart city’ district and the project is drawing on the skills, expertise and experience we developed through previous complex and strategic projects. These include the ‘10×10’ project in Baghdad, Iraq, involving a 17km² extension of Sadr City, as well as our role as masterplan advisor on the vision for a mid-rise, mixed-use, amenity-rich, community for 12,000 new residents over 55 hectares of land in Calgary’s East Village, Canada.
Our team’s ability to combine strong development visions and turn them into convincing delivery strategies and its distinctive client focus are reasons why we are being invited to partner old and new clients across the world. We share a passion with clients for what we do and this is embedded in our long-standing collaborative relationships with clients such as Aldar and Mubadala (Abu Dhabi), Calgary Municipal Land Corporation (Calgary) and Urbinvest (Luanda).
There is much to do
In this ‘urban age’ how do we ensure that our cities, their districts and developments are the best they can be? There are certain principles to creating ‘liveable cities’ and adapting these to local situations, listening to clients and communities and applying the right knowledge, experience and strategies in partnership with clients is what we excel in. On the back of our long-standing track-record in master planning, from small ‘neighbourhood’ to ‘city’ level scale, we are enhancing our capability through additional skills and expertise in urban economics, ‘smart city’ strategies, city visions and branding. This will extend the range of services that we are able to offer and deliver on the ground, as we also extend our team’s global reach, with additional urbanism expertise in São Paulo and Mumbai. There is much to do and there is so much we can do to support your vision so get in touch.
Practice’s Caffeine Report reveals UK developers’ nightmares
Market Focus from Director and Head of UK Board John Turner
There appears to be a critical disconnect between the Government’s acknowledgement that the development and construction sector is critical to wider economic growth and the desperate need for housing on the one hand, and industry’s continued concern over access to project finance and reform of the planning system on the other. That’s the headline of research commissioned by global architecture, urbanism and design practice Broadway Malyan and entitled ‘The Caffeine Report’. The study marks the launch of the practice’s new quarterly research programme into what keeps developers in different countries awake at night, as well as what helps them sleep more easily. The fieldwork was conducted by Ipsos MORI, one of the largest and best known research companies in the UK and a key part of the Ipsos Group, a leading global research company. It conducted a total of 50 telephone interviews towards the end of July with UK-based developers, housebuilders and development-focused real estate and property professionals. The research covers a range of topical issues and the extent to which industry professionals agree or disagree with each of the areas below (using a five point semantic scale – strongly agree, tend to agree, neither agree nor disagree, tend to disagree, strongly disagree).
‘Nightmares’ in the next 12 months (% who agree):
- The difficulties of obtaining a mortgage are having a negative impact on the housing sector (94%)
- There is a lack of finance available for development (86%)
- The Eurozone crisis is having a knock-on effect on the availability of funding (86%)
- Major projects are continuing to stall due to a lack of finance and demand (82%)
- There is limited demand for commercial development in the current climate (82%)
- The planning regime is overly restrictive and hampers development (80%)
- The new Community Infrastructure Levy is something that industry could do without at this time (78%)
- The Construction Strategy has failed to result in widespread reform to public sector procurement (54%)
Other concerns are that the Government’s focus on cutting construction costs will reduce the quality of public buildings (48%), the near halt of PFI is having a negative impact on the flow of finance (36%), planning policy ‘presumption in favour of sustainable development’ will be short lived (32%) and planning policy will tighten up in the run up to the next general election (28%). Almost two thirds (64%) of industry professionals ‘strongly agree’ that the difficulties in obtaining mortgages are having a negative impact on the housing sector, a majority (58%) strongly agree with the view that there is a lack of finance available for development, while some 60% strongly agree that the Eurozone crisis is having a knock on effect on project funding.
‘Sweet dreams’ in the next 12 months (% who agree):
- The refurbishment market will increasingly be an important source of revenue (74%)
- There is likely to be increased demand for commercial development in the next three to four years (72%)
- Overseas investment will continue into the prime luxury residential sector (72%)
- Increasing demand for energy-efficient building stock will present commercial opportunities (68%)
- Overseas investment into the UK property market remains buoyant (56%)
- The NewBuy scheme will stimulate new finance into house building (50%)
- The legacy of the Olympics will be positive for industry (48%)
- The National Planning Policy Framework will help to unlock development and drive growth (46%)
Other positives are that the Government will reform public procurement through initiatives such as lean procurement trails (38%), the completion of The Shard will be a confidence booster for industry (34%), BIM level two on all public projects will make the UK a world leader in the digitally built era (30%) and the Treasury’s review of PFI promises to release new funding streams for public procurement (26%). The Caffeine Report highlights professionals’ increased optimism in the medium-term, with 34% optimistic about the general outlook for the UK development market over the next 12 months (with 22% pessimistic) and 66% optimistic over the next two to three years (with 10% pessimistic).
For each of the 50 respondents who participated in the research the practice donated £10 to the Muscular Dystrophy Campaign, the UK charity which is dedicated to beating muscular dystrophy and other related conditions by finding treatments and cures and to improving the lives of everyone affected by them. Last year we secured over 85 per cent repeat business through our distinctive client focus and the Caffeine Report is part of our continued commitment to understanding our clients’ concerns, with the inaugural edition focused on the UK market. Despite a clear latent demand for new office, industrial and retail space, and the gap between housing supply and demand continuing to widen, our Caffeine Report supports what many of us in industry feared – that there is a critical disconnect between the UK Government’s acknowledgement that the development and construction sector is critical to wider economic growth and the desperate need for housing on the one hand, and industry’s concern over access to project finance and reform of the planning system on the other. It is well reported that every £1 invested in construction generates £2.84 in total UK economic activity and every £1 invested by the public sector yields a return of 56p to the Exchequer, making the net investment 44p. Therefore, we believe that new publicly-funded mechanisms should be created to pump prime new housing and associated development on brownfield sites which are ripe for development. This would stimulate immediate opportunities for a wider group of industry players than macro and longer-term infrastructure projects such as high-speed rail. Our Caffeine Report suggests an underlying optimism on the part of industry, which is working hard to find ways around the funding gap through innovative feasibility, financial and project delivery models. These recognise the need for development in response to pent-up demand, promise to levels of return similar to those seen before the market downturn and, in general terms, development which is to the betterment of the tax payer, wider public and local communities.
Our own integrated planning and architectural practice is working in close strategic partnership with a number of forward-thinking developers and enlightened local authorities who recognise that local housing development and urban growth can deliver funding for major community infrastructure improvements. Working in the context of the Localism agenda, such local acceptance of the need for growth has enabled us to support a process that secured investment for major town centre improvements and much-needed new housing, to capture local expenditure and ultimately create a virtuous circle of growth and investment.
The move from debt-fuelled to equity-backed investment has been positive in resulting in a private sector that is more focused on delivering high-quality and better designed and sequenced commercial development with less risk and more predictable return. In turn, this has seen the strongest players rise to the top of the market, creating a more stable, competent and sustainable industry for all. Accordingly, as planners and designers, we urge for the continuation of a ‘best practice’, rather than the muted ‘good enough’, strategy when it comes to the planning and design of development and believe that high-quality design delivers a ‘return on design’ and lasting value for clients and communities. Also, as part of the UK consultant community, we are passionate about addressing the need to build the most appropriate scheme in the most appropriate place at the most appropriate cost. As such we are committed to full lifecycle or ‘cradle to grave’ approaches that ensure development is well-planned, designed and built, while also being sustainable and future-proofed. Therefore, we believe that consultants must retain their influence and seat at the top table with Government, alongside contractors which are driving new thinking and time-cost efficiencies in sectors such as education through standardised design and build. Finally, faced with a harsh trading environment, squeezed margins and fierce competition, we are part of an industry that is actively encouraged by the UKTI to export our world-class skills, expertise and experience. Indeed, while our practice’s strategy is to continue to maintain our core mature markets including the UK, we are pursuing a successful international growth strategy and actively enhancing our global reach and ability to serve clients across all types of mature and emerging markets.
However, having opened three new offices last year, in Brazil, India and Turkey, we are well aware of the challenges of navigating the complexities of market entry and associated bureaucratic hurdles. Therefore, we are fully committed to the UK market and believe wider industry ignores the UK and its long-standing domestic client base at its peril, in the context of the medium-term optimism for the market highlighted by the Caffeine Report.
Burgess Hill – a case study in partnership working
An example of partnership working in support of the Localism Agenda is at Burgess Hill in Mid Sussex, UK, where Broadway Malyan, working for a consortium of developers, has secured Town Council and Borough Council support for major strategic growth. The local community understood the benefits that development can bring in terms of delivering both physical infrastructure and increased consumer spending with the associated multiplier effect on the local economy. The success of the project is down to the willingness of both the development industry and local politicians at Town Council and District Council levels working together from the very start of the planning process to devise a deliverable ‘vision’ for the whole town for the next 20 to 30 years, a vision that is now being secured in planning policy. Please get in contact for more detail on our research, UK-based services and project news.
MAJOR PROJECT NEWS
Major project news from Broadway Malyan
Trump Tower Manila breaks ground
Ground works have commenced on the Trump Tower Manila, designed by the practice and led by its Singapore-based team, with the tower set to be the tallest residential skyscraper in The Philippines and Manila’s definitive landmark when completed in 2016. Trump Tower Manila will be the centrepiece of developer Century Properties’ bold and innovative four hectare mixed-use development in the heart of the city’s most prestigious financial and commercial district, Makati City, dubbed ‘MoMa’ or Modern Makati. When completed it will stand approximately 250 metres tall and feature 220 residential units over 58 storeys. Director Ian Simpson, who has led the practice’s team, said: “Ground breaking is a major milestone in the delivery of this landmark project, which has drawn on the skills, expertise and experience of our world-class design team working in partnership with the client, with the tower set to redefine lifestyle living in Asia as well as the Makati skyline.” The practice’s design, which won the ‘Best Residential High-Rise Architecture’ (The Philippines) category at the Asia Pacific Property Awards 2012-13, is based on the concept of a ‘peeled façade’ of an extruded square, articulated with internal box ledges and external terraces at the top and bottom corners that peel away and accentuate the dynamic form of the tower. An environmentally-responsive skin, featuring light shelves and shading systems to react to the building’s orientation in relation to sun’s path, will help to improve building performance whilst maximising the spectacular panoramic views of the city. The building’s compact footprint and extruded form are designed to balance the architectural delight, of what is set to be the most noticeable icon in the Philippines, with sustainable restraint, with energy consumption reduced through a low surface to volume ratio to set a new benchmark in lifestyle green living.
Suites of approximately 57 square metres and above (613 square feet) comprising of one to four bedroom apartments, and penthouses of approximately 425 square metres (4,574 square feet), will provide a diversity of unit types to cater for different spatial and economic needs. The luxury residences will offer world-class city living with exclusive facilities, with the tower set to be the first condominium in the world to offer a selection of Hermès home collections for its amenities and common areas. Lifestyle is central to the concept and a range of different recreational, health and well-being facilities will be positioned throughout the tower. The intermediary skygarden located on the 30th floor will host amenities including an infinity lap pool, juice bar, gym, stylish spa lounge, treatment rooms, sauna and steam rooms, as well as a beauty salon. Meanwhile, the business centre will provide an exclusive space with meeting, function and video rooms, a library, lounge and garden terrace, and a fine-dining restaurant will be located on the ground floor. The tower’s green credentials are further enhanced by a high-performance curtain wall system that incorporates light shelves that act as shading devices as well as a means of bouncing light deeper into the apartments. Vertical fins to the east and west elevations will also counteract the negative attributes of low angle sun, while preserving the panoramic views across the City. A series of sky terraces and extended box ledges of differing sizes will peel back from the façade at the top and bottom corners of the tower to counteract the highest impact of the sun and function as an effective shading device. For more information on the project and our team in Asia please contact Ian Simpson.
Lobby completes at top London hotel
The high-profile redevelopment of the ground floor lobby at Taj Crowne Plaza London – St James, designed by the practice and led by its London-based team, has completed. The project, delivered in partnership with client Taj Hotels, Resorts and Palaces, creates a new, fresh guest experience that honours the heritage features of the existing interior, with the practice’s design brief including the lobby lounge and reception, lobby bar and restaurant at the hotel, located at 51 Buckingham Gate, London. 51 Buckingham Gate is one of central London’s finest grand hotels, an established institution that has accommodated travellers, celebrities, ministers and presidents. Many years of service had taken their toll and the time had come to unveil a new revived lobby experience that coincided with the renovation of the guestrooms. The practice’s strategy was to draw on and compliment the romantic late Victorian-early Edwardian architectural splendour by introducing sophisticated and modern classic furniture and lighting pieces. Its resultant materials selection was refined and involved working with the finest manufacturers to deliver intricately crafted furniture with superior quality marquetry. Upholstered in hi-sheen silk and velvet fabrics, these pieces reflect the light from the glamorous Murano glass chandeliers above. Feature pieces include an art deco inspired decorative mirror flanked by a dramatic pair of eccentric wing chairs in velvet upholstery. Director of Interior Design Theo Nicolaou said: “Completion of this high-profile project is testament to the skills, expertise and experience of our world-class interior designers working in close partnership with the client, with whom we have delivered a number of major projects. The scheme is now part of our global portfolio of hospitality and interior design projects, which is growing with major hotel projects on the ground in countries including Brazil, India and China.” Taj Hotels, Resorts and Palaces, which comprising The Indian Hotels Company Limited and its subsidiaries, is recognised as one of Asia’s largest and finest hotel companies. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, in Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Today, Taj Hotels, Resorts and Palaces comprises 93 hotels in 55 locations across India, with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. Throughout the development of the company it has sought to infuse a sense of Indian heritage and culture in its property, while also anticipating the needs and desires of the sophisticated traveller which, over the years, has won it international acclaim for its quality hotels and its excellence in business facilities, services, cuisine and interiors. Please get in contact with Theo Nicolaou for more detail on the project and our interior design team.
Vision for new Brazilian city launched
The masterplan vision for Convida Suape, a new city in North Eastern Brazil, designed by the practice and led by its Lisbon, London and São Paulo-based teams, has been officially launched by the practice’s client, Moura Dubeux Engineering and Cone S/A. Convida Suape is a sustainable urban extension of the city of Cabo de Santo Agostinho near Recife, the capital city of the State of Pernambuco, and will result in the transformation of a 470 hectare area to accommodate up to 100,000 inhabitants. The practice’s design was delivered by a world-class integrated team of masterplanners, urban designers, architects, landscape architects and branding specialists based in its São Paulo, Lisbon and London offices. It promotes a compact urban model for walkability and sustainable access to learning, healthcare and employment. It features green buildings and new building typologies with integrated utility provision, will enhance the natural landscape and river corridors, and includes a substantial on-going habitat-restoration programme. The city will be built in four phases with ten distinct neighbourhoods providing 25,000 new homes set in 154 hectares of open space, as well as substantial provision for new businesses, health, education and leisure activities. Director Margarida Caldeira said: “Convida Suape will set a benchmark for strategic urban development and city expansion projects in North Eastern Brazil, now one of the fastest growth areas in the world. The launch is testament to the integrated work of our world-class team of design experts delivering on our client’s ambitions in partnership with its stakeholders.” Since the practice opened its São Paulo office in 2011 it has secured a series of projects in South America, including masterplanning and major mixed-use projects in Brazil for clients such as Moura Dubeux which it is supporting on several schemes, and it is now actively targeting countries including Argentina, Chile, Colombia and Mexico. For more information on the project and our team in Brazil please contact Margarida Caldeira Email.