Dispatches Edition Five / by Your Name



The Tower, London, UK

The Tower, London, UK

Stuart Rough Chairman

Stuart Rough

Welcome to the fifth edition of Broadway Malyan’s Dispatches

Welcome from Chairman Stuart Rough

Welcome to the fifth edition of Dispatches, the quarterly e-zine of global architecture, urbanism and design practice Broadway Malyan, which is designed to provide our clients and contacts with regular practice and project news.

This edition kicks off with an overview of our plans for 2014 and the lead Expert View comes from Director Peter Vaughan, who focuses on ‘the power of big ideas in London’, in the context of the completion of ‘The Tower, One St George Wharf’, the tallest residential building in the capital (pictured above).

It also includes Expert Views from Directors on the role of ‘localism’ in China’s switch to smaller cities, and changes made to the London plan by the Mayor, as well as a piece from myself with some predictions for the global retail sector in 2014.

We conclude with some exciting project news and hear how the practice has been appointed to create a blueprint to transform Luanda, it has celebrated a planning green light for a landmark Chinese scheme for state-owned CITIC and completed a masterplan for the first ‘super’ retail and leisure centre in the region of Kaliningrad.

Dispatches is more than just about one-way communication. It’s about creating a platform for conversing and engaging with you and sharing insights and opinions. Your engagement and feedback is informing our decision-making, enhancing our dialogue and strengthening our relationship.

We believe it will enable us to improve the quality, range and reach of our services in response to your needs, reinforce our distinctive client focus – and develop our practice to be the best architectural, urbanism and design partner for your business.

Please do be part of the dialogue and continue the conversation by emailing us and following @broadwaymalyan on Twitter.

Stuart Rough



Luanda, Angola

Luanda, Angola

Gary Whittle Managing Director

Gary Whittle
Managing Director

Practice outlines strategy for 2014

Global Update from Managing Director Gary Whittle

Welcome to my first Global Update of 2014 and I hope that your new year has got off to a positive start.

At the turn of the year our practice was announced as having maintained our position in the annual World Architecture 100 (‘WA100’) publication – we also ranked fourth in the global residential sector table.

Our WA100 practice profile referenced our global expansion in 2013, as well as our creation of a studio in Santiago, Chile, with our teams serving clients in some 41 countries over the year.

As we look to 2014 and beyond, our broad strategy is to consolidate the global reach of our studio network, enhance the ability of our expert teams to serve clients across both mature and emerging markets, while maintaining our distinctive client focus.

We will continue to consider opportunities to open new studios in core growth markets based on robust business plans and to grow our presence in Southeast Asia – Malaysia, Indonesia and the Philippines – as well as Eastern Europe, out of our bases in Singapore and Warsaw, respectively.

Our practice will also look to develop our more recently-established studios, such as in India and South America (Brazil and Chile), maximise opportunities in the Middle East on the back of predictions of a returning market and Dubai being awarded the World Expo 2020.

Meanwhile, we also aim to reinforce our masterplanning proposition, to secure increased commissions for our city-wide masterplanning expertise – on the back of news late last year that our team has been commissioned to create a blueprint to transform Luanda (pictured above).

We remain fully committed to our home UK market, amid an emerging wider confidence and upturn in commissions and prospects across the country.

Gary Whittle



The Tower, London, UK

The Tower, London, UK

Peter Vaughan Director

Peter Vaughan

Expert views from Broadway Malyan

Director Peter Vaughan: The power of big ideas in London

One of the most significant additions to London’s skyline, ‘The Tower, One St George Wharf’, has completed on the bank of the River Thames in Nine Elms.

Designed by Broadway Malyan, developed and constructed by St George South London and built by contractor Brookfield Multiplex, the 320,000 sq ft building stands at just over 180m – making it the tallest residential tower in London, providing 213 luxury apartments over 50 storeys.

London depends on big ideas to maintain its world status and continue to thrive and indeed the capital faces a wave of over 200 applications for tall buildings, according to speakers at a recent press conference to mark the build-up to the ‘London’s Growing…Up!’ exhibition at New London Architecture.

Standing still is not an option and while big ideas will always risk courting controversy, ultimately they are constructive and should be welcomed – out of debate comes consensus and progress.

Broadway Malyan previously illustrated an early idea for a landmark tower at London Bridge – underpinned by an intellectual intent to kick start regeneration and add to London’s aesthetic and commercial vibrancy. Without that initial idea, The Shard might not have been built and the regeneration of London Bridge Quarter may not have been realised.

We believed that London Bridge was the right place in the capital’s landscape for a tower because of the social, environmental and infrastructure benefits that it would promote in an area which needed improved transport connections and diverse employment opportunities. It was an opportunity to create a landmark south of the river which would act as a visual and commercial counterpoint to the City of London on the north bank, bringing massive benefits to London as a whole.

Similarly, our team had the idea for a landmark tower at Vauxhall and has now delivered The Tower. Again, it was visually the right place in London’s landscape for a tower and it promised to act as a catalyst for the regeneration of the surrounding neighbourhoods. The confidence generated by the success of The Tower has encouraged further investment into infrastructure and local transport, as well as the subsequent development of adjacent sites, which will collectively deliver benefits in wider social programmes – affordable housing, education and healthcare provision.

The role of planning policy should be to encourage and celebrate big ideas, while the role of the planning process should be to scrutinise the ideas, without prejudice, to determine their strengths and how they might best be delivered. London has one of the best and most robust planning systems in the world. By being open to great ideas and continuously testing them the system can help designers such as Broadway Malyan contribute to an even greater city.

Broadway Malyan is hugely proud of its continuing role in promoting compelling ideas that have the potential to make a real and positive difference to London’s future.

To view a timelapse video created by Site-Eye of construction visit http://goo.gl/pyJURK.

Chairman Stuart Rough: Predictions for the global retail sector in 2014

Stuart Rough Chairman

Stuart Rough

The rise-and-rise of internet shopping will continue to be a key challenge facing retail property professionals in 2014, requiring physical operators to innovate and get creative in order to survive in an increasingly virtual world.

Globally, we will continue to see a lot of innovation coming from emerging Asian retailers – and not just in China – with fresh, young and trendy brands, including value-led and off-price operators, appearing in more malls – and the approach being increasingly transported into central Europe.

Expect the repositioning of existing centres to continue apace, with projects key to the future success of centres and their ability to attract increasingly fashion-conscious shoppers. Also expect the future-proofing of malls, in terms of building in additional flexibility to accommodate wider, non-core retail uses, and to create clear and strong differentiated propositions in crowded markets.

In this context, we predict that consumers will increasingly want to visit the best possible retailers in a single trip – and if that means travelling further for a better shopping experience then modern consumers will be increasingly willing to do it. The result will be the continued and growing separation between the retail markets in the major European cities and the rest.

In Poland, for example, second and third tier cities – sometimes called ‘white spots’ on the Polish retail map – are proving challenging to retail developers. They are finding that rental levels in these locations are not high enough to justify viable developments. By contrast major destinations such as Warsaw are surging ahead.

With that in mind, and funding still being hard to come by, the owners of local and smaller-scale malls and retail parks will have to continue to think creatively in order to stay relevant, fresh and retain their customers. Many will continue to modernise their existing centres with repositioning and extensions, and this is especially the case in locations where infrastructure improvements are making access to these existing centres much easier.

Where demand is stronger – the affluent suburbs of major cities being a good example – intermediate district centre malls and retail parks are worth watching in 2014. With mega-mall development still looking overly ambitious in the current market, much of new retail and leisure development will be in smaller neighbourhood malls and retail parks. We predict these smaller centres will be a growth opportunity and a trend that will continue during 2014.

Planning systems will continue to present challenges for developers, including in the CEE region, however discussions are likely to continue in many Eastern European countries on how best to improve planning and support economic growth.

However, changes in policy will take time and looking forward to 2014 we don’t expect to see any significant improvements that will impact on the market – therefore the challenges of navigating planning systems will remain a key issue in 2014.

To sum up, in 2014 I expect the European retail property market to be characterised by the continued repositioning of existing centres and extensions to the most successful malls, amid a continued polarisation of the major cities from the rest – and, based on our current project experience, an increasing confidence returning to markets such as Romania.

Director Melvin Davis: ‘Localism’ is critical to China’s switch to smaller cities

Melvin Davis Director

Melvin Davis

China’s leaders reaffirmed their intention to turn urbanisation into a powerful engine to drive growth and remake the economy, through an announcement in December that they would encourage rural residents to move to smaller cities, rather than megacities.

This followed the launch of a new five-year plan by the Chinese Communist Party in November, which is set to result in a significant shift in demand for growth and urbanisation away from the four first-tier cities of Beijing, Shanghai, Shenzhen and Guangzhou and second-tier cities – mainly provincial capitals such as Hangzhou and Nanjing.

As the government focuses on expanding the domestic consumer market and growing the Chinese middle class by half a billion people by 2030, the 12th five-year plan aims to maintain the pace of urbanisation and the growth of middle class consumers – but in a smarter and more sustainable way.

Therefore, it aims to shift the emphasis towards the growth of smaller, third and fourth-tier cities, and to boost the development of regional hubs in the northeast and southwest – including Shenyang, Harbin, Chengdu, Xian, Wuhan and Chongqing – where many local mayors are keen to grow their cities.


Hefei ID Mall, Hefei, China

Hefei ID Mall, Hefei, China

Given the switch in focus it is critical that developers and designers in China understand that, like almost anywhere else in the world, what works in the big cities won’t always translate to other, smaller places with their own distinct, local cultures and identities.

For new cities to establish themselves sustainably and attract Chinese consumers they will need to provide homes, employment – and especially leisure and retail opportunities – that are sympathetic to local conditions and cater to middle market demands – that is where the high-value and growth opportunities lie, of the kind that will support and encourage an expanding consumer class.

As always in China, the challenge is to make something unique within a centrally-planned economy, but smart developers and designers are beginning to more fully appreciate the need for a middle-market, locally-focused approach.

At Broadway Malyan, we’re committed to working with our clients and project partners to create developments that have a real sense of place, reflect local conditions and cater for local markets, to help establish successful and sustainable communities in growing cities.

Our team is leading projects in a series of smaller cities such as Heifei, Wuhan, Qingdao, Fuqing, Xuzhou, as well as cities within the greater Shanghai area including Suzhou, Ningbo and Nanjing.

Director Peter Vaughan: Mayor’s changes could write London’s next chapter

Peter Vaughan Director

Peter Vaughan

The Mayor of London has announced plans to deliver tens of thousands of new homes and jobs in the capital through the creation of new opportunity areas.

He plans to create four areas in the London boroughs of Southwark, Bromley and Harrow, to help boost regeneration and with the potential to deliver 11,000 new homes and 8,000 new jobs. The proposals are part of a package of changes the Mayor has drawn up as a development of his 2011 London Plan, the document that sets out future development of the city.

He is certainly right to revise the original plan given the unexpected, and some might say pent up, position that we now find ourselves in, with a booming market and highly animated development sector. Nine months ago it was a struggle to find funding for projects. Today money is desperate to find development opportunity.

The proposals which will give certainty and momentum to planning policy are to be welcomed. These are central to developers’ confidence and will result in the development and regeneration the Mayor, the market and Londoners are looking for. Without question, the inclusion of proposals to create new public transport and improve existing infrastructure will be key to realising the grand objectives of new housing and jobs on a macro scale.

London, UK

London, UK

It has been proven time and time again that investment in transport results in development and regeneration – take Canary Wharf which is now in its ‘third cycle’, with the Jubilee Line, DLR and City Airport – and Crossrail and HS2 have the potential to contribute as much again.

As a keen cyclist I’m pleased to read about the proposals to transform four outer London town centres into cycle friendly ‘mini-Hollands’ and to create ‘cycling quietways across the city. By investing for cyclists and pedestrians we can advance London as a ‘liveable’ city.

Ideas to support ‘end users’, such as growing the digital-creative cluster at Tech City in Shoreditch and exploring the potential for a medical research cluster at Whitechapel, are hugely positive because they reinforce the distinct characteristics of the different villages that define London.

The identification of opportunity areas will also ensure that this character of difference is maintained and enhanced. This is entirely right because it will ensure that development takes place where it is actually possible rather than forced in to the detriment and distortion of successful established areas. It’s terrific to see Canada Water on the list – Surrey Quays Shopping Centre has been ready for redevelopment since the day it opened in 1989!

Policy rightly requires that there is consultation, however, recognising the dire need for additional housing and the passion in and for London, here’s to getting on with delivering the new homes and jobs through development that enhances the character of our great capital and the lives of its residents, workers and visitors.



Luanda, Angola

Luanda, Angola

Major project news from Broadway Malyan

Broadway Malyan appointed to create blueprint to transform Luanda

Broadway Malyan has won an international competition to deliver a vision to transform Luanda, the capital of Angola and one of Africa’s most dynamic cities.

The practice has been appointed by the governor of Luanda, Bento Joaquim Sebastião Francisco Bento, to provide a growth strategy for the city and its wider metropolitan district, which is home to six million inhabitants and set to accommodate 13 million people by 2030.

Over the next 12 months the practice’s multi-disciplinary team will analyse the city’s geography, socio-economic conditions, morphology, infrastructure and environmental context to prepare a sensitive and sustainable long-term urban renewal and growth plan.

Following consultation, the plan will be used to create policies for governing land use allocations and planning controls across the city’s municipalities over the next 20 years – and help establish Luanda as a major economic force in Africa, as well as one of its most liveable cities.

Director James Rayner said: “This appointment is a further success for our global team of expert masterplaners and designers, as well as our strategy to grow our project portfolio in Sub-Saharan Africa, on the back of our track record for partnering with clients to deliver visions for entire new cities, strategic city-wide development, city extensions and neighbourhoods.”

Broadway Malyan will work closely with the Luanda Institute of Planning and Urban Management (IPGUL) and lead a team of consultants including local partner Urbinveste (local planning and property market consultancy), Deloitte (strategy), Aurecon (infrastructure), Mobility-in-Chain (transport) and the Universidade Nova de Lisboa (community, environment and heritage).

The practice recently won the international Bandar Malaysia masterplan competition to transform a 196-hectare site in Kuala Lumpur. Over the last three years it has delivered masterplans in countries including Iraq (the ‘10×10’ project involving a 17km² extension of Sadr City, Baghdad, and the creation of New Sadr City) and Brazil (Convida Suape – a new city involving the transformation of a 470 hectare area for 100,000 inhabitants).

Green light for practice’s landmark Chinese scheme for state-owned CITIC

Planning approval has been secured for the Hefei ID Mall, a 170,000 sqm retail and office development featuring a 150 m tower, in Hefei, eastern China, designed by Broadway Malyan.

The practice is working in partnership with high-profile client CITIC Capital Holdings Limited, a leading alternative investment management and advisory company – part of CITIC, a state-owned investment company of the People’s Republic of China.

The green light will see the practice developing its schematic architectural and retail planning design into a full detailed design according to best international design practice. When completed in 2015, the scheme will provide a contemporary 110,000 sqm shopping mall across six levels and 60,000 sqm high-grade office space in a 150 m tower.

Hefei ID Mall, Hefei, China

Hefei ID Mall, Hefei, China

Shanghai-based Practice Director Melvin Davis said: “Planning approval is a significant milestone in the creation of this distinctive landmark scheme. It is testament to our world-class team of design experts working in close partnership with our client to realise its vision for a special and inspirational retail and workplace environment that respects the local culture and site particulars.”

Drawing on the history of the site, the team’s design philosophy acknowledges the historic building pattern on the site, with the roof garden and restaurants in the new scheme orientated in the same way as the old geometry of this part of the city, whilst also responding to the orientation and location of newer, adjacent developments.

The mixing of past and present has resulted in the creation of exciting forms and spaces throughout the building. The overall form is a series of flowing lines reminiscent of flowing water, invoking the area’s name, ‘Bin Hu’ or ‘Lakeside’.

Meanwhile, the office tower serves as a strong counterpoint to the flowing lines and is deliberately angular to emphasise the contrast of uses. The design is also highly-sustainable and includes an array of green features such as green roofs and technologies to re-use rainwater and grey water. Hefei ID Mall falls within Hefei’s expansion area and will connect directly to the city’s new metro line to help maximise access for both shoppers and office workers.

Earlier in 2013 the practice’s largest retail centre in China, the Lefo Mall Shopping Centre, opened its doors to the public in Suzhou, in Jiangsu Province, Eastern China. The design for the 65,000 sqm destination mall was delivered for client Suzhou Zhongrun Real Estate.

Practice completes masterplan for super retail and leisure centre in Kaliningrad

The concept masterplan has been completed for The Mall of Baltia, the first ‘super’ retail and leisure centre in the region of Kaliningrad, a seaport city and the administrative center of Kaliningrad Oblast, the Russian enclave between Poland and Lithuania on the Baltic Sea.

The design for the 100,000 sqm scheme, which will be the largest of its kind in the region, has been completed by Broadway Malyan, which will provide a range of detailed masterplanning and architectural design services to developer Gamma Invest Group as the project advances.

The Mall of Baltia will include a large shopping mall, restaurant area, amusement park, as well as a sports centre and water sports centre, with parking for over 3,000 vehicles. It will provide a strong sense of place, with an inclusive and diverse range of recreational, entertainment and sporting facilities to enhance the retail element.

The developer is satisfied with the results of collaboration with Broadway Malyan and encouraged by the level of interest shown in the project – including from potential tenants at the recent MAPIC 2013 event where the project was presented.

The Mall of Baltia, Kaliningrad, Russia

The Mall of Baltia, Kaliningrad, Russia

Broadway Malyan’s Warsaw-based Director of Architecture Robert Kaminski said: “Completion of the concept masterplan is a major milestone in this key project and a further success for our expert design team in Poland, which is partnering with clients across a range of sectors on the back of our strong reputation in the retail sector in the CEE region and enhancing its presence in the CIS region.”

Established in 1997, Gamma Invest Group is one of the leading investment and development companies in Kaliningrad region. It has developed a range of successful projects in the commercial and residential real estate sectors including a 85,000 sqm shopping and entertainment complex in the centre of Kaliningrad.